Custom Squarespace Website & Branding for Business Coach for Therapists
Client: Nancy Cowden, Founder of The Prosperous Therapist
Project Type: Custom Brand Design, Copywriting, Squarespace Website Design, SEO Optimization
Industry: Business Coaching for Therapists
About the Client
Nancy Cowden is a therapist, author, and business coach helping clinicians build thriving private practices with confidence and sustainability.
After years of success in her own practice and the launch of Ravel Mental Health, Nancy wrote her first book, The Prosperous Therapist, and wanted to expand her brand under the same name.
Her existing website no longer represented her current stage or the direction she was headed. Nancy needed a cohesive digital home that brought her new brand, book, and coaching programs together in a clear, professional, and inspiring way.
Having previously partnered with Carbon & Clay, Nancy returned for a full transformation — a natural continuation of our earlier collaboration.
About the Project
This project was about more than just a new website, it was about creating a brand that could hold space for the next chapter of Nancy’s career.
Her old site had done its job, but it didn’t reflect who she’d become or where she was going. The new Prosperous Therapist needed to tie everything together: her coaching programs, her book, and her thriving community of clinicians. It needed to sound like her — warm, wise, and deeply human to give visitors an immediate sense that they were in capable hands.
The Process
We began by diving deep into Nancy’s rebrand vision and emotional goals for her audience. She wanted her clients to feel both seen and capable.
From there, we:
Created visual directions that blended warmth with professionalism
Developed a calm, grounded color palette and new logo system
Crafted copy that translated her compassionate voice into clear, actionable language
Her new site design carries her visitors through a supportive experience — from learning about The Prosperous Therapist to joining her thriving 6,000+ member community or booking a coaching call.
The Result
Nancy’s rebrand and new Squarespace website now embody everything The Prosperous Therapist stands for: clarity, confidence, and connection.
The brand feels modern and professional while maintaining the heart of Nancy’s mission to help therapists build profitable, purpose-driven practices.
Her new site brings together her services, community, and book into one cohesive, trusted online home, giving her clients a clear path from curiosity to confidence.
A Foundation for Growth
This rebrand positioned The Prosperous Therapist as more than a website, it created a platform for impact and brand evolution. Nancy’s site now serves as a hub for her growing audience of therapists and continues to expand her influence as a leader in the mental health business space.
If you’re a coach, consultant, or therapist ready to elevate your online presence, Carbon & Clay would love to help you create a brand and website that grows with your mission.
