Law Firm Web Design Case Study: Connors Law in Chicago

Jan 2

Client: Nicole Connors, Founder of Connors Law
Project Type: Brand Refresh + Custom Squarespace Website + Copywriting + Lead Generation Strategy
Industry: Family Law and Legal Services

Check out the website here!

What We Created Together

Nicole’s project included a complete brand refresh and Squarespace website redesign, focused on creating a cohesive, professional experience for every visitor.

Our process included:

Brand Refinement: Rounded out her existing color palette, refined her logo, and introduced on-brand fonts to modernize the look while keeping it timeless.
Professional Visual Strategy: Because the firm didn’t have updated headshots or photography (as many of our clients do not!), we used curated visuals and carefully chosen stock imagery to represent the ideal client experience to reflect an approachable yet credible presence.
Website Copywriting: Wrote all site copy to clearly explain Connors Law’s services, values, and approach, giving potential clients the confidence to reach out.
Lead Generation Funnel: Designed a simple but effective funnel that captured website visitors through a lead magnet and welcome email sequence, keeping Nicole top-of-mind with prospective clients.
Search Optimization: Implemented basic SEO foundations like keyword-focused page titles, image descriptions, alt text, and a custom 404 page to improve visibility and user experience.

The Outcome

The finished Connors Law website presents Nicole’s practice with polish and purpose. The refined branding, clear structure, and new copy all work together to create a site that feels professional, trustworthy, and client-ready.

With her updated visuals and automated lead capture system in place, Nicole’s website now exists as both a branding asset and a lead generation tool, helping her stay visible to potential clients searching for legal support in her Chicago, IL area. The website now seamlessly guides her visitors through a curated experience that makes sense for their individual goals.

Building Digital Trust for Professionals Who Serve Real People

At Carbon & Clay, we build Squarespace websites for small business owners and service professionals who need their online presence to do more than exist, it should work for them.