Client: Nicole Connors, Founder of Connors Law
Project Type: Brand Refresh + Custom Squarespace Website + Copywriting + Lead Generation Strategy
Industry: Family Law and Legal Services

Check out the website here!

About the Client

Nicole Connors is the founder of Connors Law, a Chicago-based family law practice that helps clients navigate complex legal challenges with clarity and compassion.

When Nicole reached out to Carbon & Clay, her goal was to elevate her firm’s online presence to match the level of professionalism, care, and trust she provides her clients in person. Her existing website was functional but lacked the warmth, structure, and strategy needed to connect with modern clients.

Nicole wanted a digital space that reflected the credibility of her practice, showcased her services clearly, and made it easy for potential clients to reach out with confidence.

About the Project

This project went beyond a simple redesign as a full brand transformation and lead generation build-out designed to position Connors Law as a trusted, approachable legal resource for Chicago families.

Our goal was to create a professional yet welcoming online experience that built trust at first glance while providing a streamlined path for inquiries and consultations.

What We Created Together

Brand Refinement: Modernized Connors Law’s identity by rounding out the color palette, refining the logo, and pairing it with sophisticated, timeless typography to create a balanced and professional brand presence.
Visual Strategy: Without current photography, we sourced high-quality stock imagery that reflected the experience of working with Connors Law which is professional, empathetic, and client-centered.
Website Copywriting: Crafted clear, confident copy that communicates Connors Law’s expertise while making complex legal topics approachable and easy to understand.
Lead Generation Funnel: Designed and implemented a lead magnet and automated welcome email sequence to nurture potential clients and build Nicole’s mailing list.
Squarespace Website Design: Developed a clean, well-organized site that guides visitors through the client journey from exploring services to booking a consultation in just a few clicks.
Search Optimization: Added SEO foundations, including keyword-driven titles, meta descriptions, image alt text, and a custom 404 page to improve visibility and user experience.

The Result

The finished Connors Law website reflects everything Nicole stands for: professionalism, integrity, and care. The refreshed branding and new Squarespace site come together to create an online experience that feels both credible and personal.

The new website now functions as more than just a digital business card, it’s a strategic tool for visibility and client acquisition. With her automated lead capture system and SEO strategy in place, Nicole now attracts qualified leads from organic searches and guides them through a clear, confident client journey.

Visitors can quickly understand her firm’s services, values, and process, making it easier than ever to connect and book consultations.

Building Digital Trust for Professionals Who Serve Real People

A strong website doesn’t just tell people what you do, it shows them who you are and helps you bring them into your world.

At Carbon & Clay, we help professional service providers like attorneys, therapists, and consultants create digital spaces that communicate credibility, connect emotionally, and convert with clarity.

If your website isn’t working as hard as you are, it’s time for an upgrade.

Let’s build a site that reflects your expertise and earns your clients’ trust.

Let's talk about your project!