Brand Refresh and Semi-Custom Website for a Nutrition Coach
Client: Delrae, Founder of Next Door Coaching
Project Type: Template Redesign + Copywriting (Ava Template Customization)
Industry: Health & Wellness Coaching
Building a Calm, Confident Brand for a Health Coach Ready to Grow
When Delrae, founder of Next Door Coaching, reached out, she was in the first year of launching her health coaching business experienced in leadership and ready to create a digital space that reflected that. As a seasoned entrepreneur and former corporate leader, she understands the importance of showing up with clarity and confidence online.
In her first year of launching Next Door Coaching, she was ready to elevate her digital presence with a website that reflected her calm leadership style and the sense of renewal she offers her clients.
After hearing Carbon & Clay featured on Rachel McMichael’s podcast, Delrae resonated with our philosophy that a great website should feel like an authentic extension of the person behind it. She wanted her site to do exactly that– make visitors feel seen, supported, and ready to take action.
About the Project
We started with our Ava Squarespace template as a foundation and customized every detail to match Delrae’s brand, voice, and vision.
This semi-custom approach offered her the high-end design experience she wanted without the full custom price point which is perfect for early-stage entrepreneurs looking to build a strong foundation for growth.
Our shared goal: create a website that’s beautiful, strategic, and emotionally aligned with the transformation she brings her clients.
What We Created Together
Template Redesign: Adapted the Ava template into a warm, inviting website that reflects Delrae’s steady, supportive coaching style.
Brand Copywriting: Wrote clear, compassionate copy that mirrors her calm, confident tone while optimizing for key search terms like “nutrition coach for busy moms.”
Psychology-Informed Messaging: Crafted website content that connects emotionally with visitors by speaking directly to their goals, struggles, and motivations.
Offer Simplification: Reorganized her services and messaging so potential clients can instantly understand what she offers and how to begin working with her.
User Journey Optimization: Designed the flow from homepage to discovery call to feel natural, supportive, and easy to navigate.
The Process Behind the Design
Every step of this project was a collaboration. Together, we refined her color palette, reviewed her brand photos, and shaped her copy until every piece felt cohesive and true to her voice.
For copywriting, we focused on turning Delrae’s natural, conversational way of speaking into client-focused language that builds trust online. Her Services page became more than a list of packages, it became a story of possibility for women ready to make a healthy change.
For design and layout, we emphasized clarity and flow:
Optimized for mobile-first browsing
Streamlined navigation and clear calls to action
Soft transitions between sections to keep readers engaged
The final experience feels as calm, nurturing, and grounded as Delrae’s approach to coaching.
The Result
Delrae’s new website now mirrors everything she brings to her coaching work, warmth, confidence, and care. It guides new visitors through a thoughtful journey, helping them feel understood and supported from the first scroll to the final call booking.
Her site now acts as an extension of her brand, building credibility and creating connection before the first conversation ever happens.
Do You Need a Custom Site?
Not every health coach needs a fully custom website right away. If you’re growing your business and want a site that feels professional, speaks to your audience, and helps you convert leads with ease, customizing a Squarespace template is the perfect place to start.
We’ll help you select one of our proven Squarespace templates and then personalize it to fit your brand, tone, and goals just like we did for Next Door Coaching.
