Custom Brand and Squarespace Website for Dentist Dr. Chad Perry in Texas
Client: Dr. Chad Perry, DDS
Project Type: Custom Brand Identity + Squarespace Website Design
Industry: Dentistry
Building a Confident, Modern Brand for a Trusted Dental Practice
When Dr. Chad Perry reached out to Carbon & Clay, he was ready for a complete brand transformation. The practice was ready for a presence that felt polished, trustworthy, and reflective of the quality care they provide.
His existing materials didn’t communicate the level of professionalism or warmth he wanted his patients to experience. The goal was to create a cohesive identity and online presence that would make both new and returning patients feel confident in choosing his office for their dental care.
What We Created
We began by crafting a custom brand identity that balanced professionalism with approachability. This included:
A new logo suite with main mark and submarks
A refined color palette and brand typography system
Curated imagery that highlighted the clean, welcoming atmosphere of his practice
Once the brand was established, we carried those elements into a custom Squarespace website build. The design emphasized clarity and accessibility as we began blending calming colors, white space, and strong visual structure to make patient information easy to find.
The result was a full digital rebrand that gave Dr. Perry a cohesive and trustworthy identity across all touchpoints.
A Brand That Builds Trust
The new branding and website gave Dr. Perry’s practice the consistent, high-quality visual presence it deserved. Every element, from his logo and imagery to the layout and typography, was intentionally designed to inspire confidence and communicate professionalism.
This project remains one of our favorite examples of how a clear, thoughtful brand can elevate even the most established businesses and help them connect more meaningfully with their audience.
