Custom Brand and Squarespace Website for Dentist Dr. Chad Perry in Texas
Client: Dr. Chad Perry, DDS
Project Type: Custom Brand Identity + Squarespace Website Design
Industry: Dentistry
Building a Confident, Modern Brand for a Trusted Dental Practice
When Dr. Chad Perry reached out to Carbon & Clay, he was ready for a complete brand transformation. The practice was ready for a presence that felt polished, trustworthy, and reflective of the quality care they provide.
His existing materials didn’t communicate the level of professionalism or warmth he wanted his patients to experience. The goal was to create a cohesive identity and online presence that would make both new and returning patients feel confident in choosing his office for their dental care.
What We Created Together
Brand Identity Design: Developed a full brand suite, including a modern logo with clean lines, secondary marks, and versatile iconography for use across print and digital assets.
Color Palette & Typography System: Selected a refined, professional palette paired with approachable typefaces to create a calming yet confident tone.
Curated Brand Imagery: Chose bright, inviting imagery that mirrors the experience of Dr. Perry’s office environment.
Custom Squarespace Website: Designed and developed a new site focused on simple navigation, prominent service details, and quick access to scheduling information.
A Brand That Builds Trust
The new branding and website gave Dr. Perry’s practice the consistent, high-quality visual presence it deserved. Every element, from his logo and imagery to the layout and typography, was intentionally designed to inspire confidence and communicate professionalism.
This project remains one of our favorite examples of how a clear, thoughtful brand can elevate even the most established businesses and help them connect more meaningfully with their audience.
