Squarespace Website for Keynote Speaker and Sleep Consultant
Client: Michele Kreuzer
Project Type: Custom Brand Strategy, Squarespace Website Design, Copywriting, Funnel Build (Lead Generation + Email List Growth), Search Engine Optimization
Industry: Public Speaking, Corporate Wellness, Behavioral Science
Reframing Rest as a Business Strategy
When keynote speaker and behavioral sleep specialist Michele Kreuzer reached out, she was preparing to scale her message from individual coaching to corporate stages. Her approach blends wellness and neuroscience to improve team morale, retention, and productivity.
When Michele reached out, she was ready to take her message from individual coaching to corporate stages. Her work had evolved but her website hadn’t kept pace. It didn’t communicate her depth of expertise or connect with the decision-makers she now needed to reach: HR leaders, event planners, and corporate wellness directors.
She needed a professional website that reflected her credibility, amplified her speaking platform, and gave busy corporate buyers everything they needed to take action.
About the Project
What began as a website refresh quickly became a full strategic repositioning. During our kickoff call, we realized Michele didn’t just need new visuals, she needed messaging and structure that aligned with her new goals and audience.
We uncovered a few key opportunities:
Her language centered on sleep, but her ideal clients were searching for solutions to burnout and underperformance.
The site needed fast, clear pathways for corporate buyers to understand her services and book.
Her brand voice needed to project both calm and authority.
Our focus shifted from “better sleep” to “better business through rest,” positioning Michele as a thought leader in corporate wellness and performance science.
Why We Chose Squarespace
We built Michele’s new website on Squarespace 7.1, giving her a flexible, modern platform that was easy to manage and visually elevated.
This approach allowed us to:
Create a high-end layout that mirrored her new brand direction
Segment content for her speaking, consulting, and media audiences
Integrate lead capture forms, media kits, and event reels seamlessly
Optimize on-page SEO for high-intent terms like “keynote speaker website design” and “corporate wellness speaker”
Give Michele full control to edit and update her content with ease
What We Created Together
Custom Brand Strategy: Reframed Michele’s brand to emphasize her scientific background and corporate expertise, positioning her as both approachable and authoritative.
Squarespace Website Design: Designed a calm, professional interface with refined typography, strategic white space, and grounded color tones that communicate credibility and ease.
Website Copywriting: Wrote fresh, conversion-focused copy that connects her behavioral science expertise to real business outcomes like productivity, retention, and engagement.
Funnel & Email Growth System: Built automated opt-ins for event planners and created a downloadable speaker kit with follow-up email sequences to nurture leads.
SEO Optimization: Implemented a research-backed keyword strategy to capture organic search traffic from HR professionals and corporate event planners.
The Result
Michele’s new website now reflects the level of excellence she brings to her speaking and consulting work. Her messaging is clear and confident, her visuals align with her mission, and her platform finally supports her next phase of growth.
Her site now:
Attracts qualified leads through organic search
Converts event planners and HR professionals through clear calls to action
Serves as a polished, professional hub for her media, speaking, and corporate inquiries
The transformation elevated her entire brand presence which positioned Michele as a thought leader redefining performance through rest.
Build Your Platform with Purpose
Your website should do more than showcase your résumé, it should also help you get booked.
At Carbon & Clay, we design Squarespace websites that help industry thought leaders, speakers, and educators grow their impact with clarity, confidence, and strategy.
Let’s create a website that works as confidently as you do.
