STRATEGY, DESIGN, COPY, FUNNEL BUILDS & MARKETING - ALL IN ONE PLACE.

websites that are built for impact

with a backend that’s as clean and functional as the design itself.

No more juggling a designer, a copywriter, and a marketing coach. Designed to look incredible, sound like you, and run like a dream on the backend… because a polished brand shouldn’t mean a messy workflow.

Inquire Here

Clients We’ve Brought to Life Online

Over the last 11+ years, we’ve designed websites for service-based businesses in all kinds of industries, including:

Coaches & Consultants
Business Strategists
Marketing Agencies
Wedding Photographers
Event Planners
Health & Wellness Practitioners
Therapists & Counselors
Nonprofits & Community Organizations
Course Creators
Membership Sites
Online Educators
Authors & Speakers
E-commerce Shops
Interior Designers
Realtors

Personal Trainers & Nutritionists
Beauty & Skincare Pros
Salons & Spas
Podcasters
Bloggers & Content Creators
Lawyers & Financial Advisors
Tech Startups
Virtual Assistants
Copywriters & Creatives
Travel & Hospitality
Faith-based Organizations
Local Service Providers (plumbers, landscapers, contractors)

We would love to work with you next

A FEW OF OUR FAVORITE CLIENT TRANSFORMATION

Featured projects

KASSONDRA PHOTOGRAPHY SQUARESPACE SITE

A photographer who went from outdated website to getting found on Google.

CUSTOMER SYNC BRAND AND WEBSITE DESIGN

A software company needing a professional, brand and website that the owner has full control over.

LET’S TRAVEL COSTA RICA WORDPRESS BLOG

A Wordpress blogger and travel consultant wanting to keep people on her site longer to earn. More affiliate income.

See the Full Portfolio

Our Guiding Principles

We believe your website should work for you—not the other way around. It should book clients while you sleep, make you proud every time you share it, and save you hours with smart systems running quietly in the background. Most of all, it should grow right alongside your business.

At Carbon & Clay, we don’t just build websites—we build momentum. Because when strategy, design, and automation come together, your website becomes more than a pretty online space. It becomes your hardest-working employee.

Sydney saw a 20% boost in landing page conversions.

And Julie? She said, “This is just simply insane—you just handed me a business in a box. I have leads!”

The right website changes everything.

Our Philosophy

Start Your Transformation

THE STORY OF CARBON & CLAY

How We Started

I’m Melissa McKenzie

Founder and Creative Director of Carbon & Clay Design Co.

Right after college, I got pregnant with twins and jumped headfirst into entrepreneurship. I fell in love with branding, then website design, because I wanted more control over how people actually experienced a brand.

Later, I added creative director and OBM roles to my mix, and I saw the same problem everywhere: business owners were paying thousands for “pretty” websites that didn’t actually work.

That’s why I created an all-inclusive process where you don’t need to hire five different people or wait six months.

In just 2 weeks, you get a site that’s designed, written, optimized, automated, and ready to grow your business. No more waiting six months or hiring five different people to get one project done.

Meet the Team

While Melissa will be the creative and project manager behind the project, our small team of contractors helps make sure your experience feels seamless and stress-free from start to finish and helps to deliver your website project within 2 weeks.

Jen

VIRTUAL ASSISTANT
Hi, I’m Jen!
I’m the personal assistant here at Carbon & Clay, helping Melissa stay organized and on top of all things creative — from emails to graphics and everything in between. Outside of work, you’ll find me with my family or friends or behind a mic leading worship at church (my happy places!).
Julie

PINTEREST MANAGER
Hey, I’m Julie!
Pinterest-obsessed, systems-loving, and fueled by too much coffee. At Carbon & Clay, I keep the pins flowing and projects on track so our designers can stay in their creative groove. When I’m not deep in analytics or strategy tweaks, you’ll find me with my two kids or in the garden.
Caroline

JUNIOR DESIGNER
Hey, I’m Caroline!
I’m a junior designer here at Carbon & Clay, where I help bring Melissa’s designs to life inside Squarespace. I’m all about clean layouts and peach Monsters. When I’m not designing, you’ll probably find me cranking out some Bulgarian split squats, dreaming about the next house project, or wrangling my six kids in our 1840’s farmhouse.

Three Ways We Can Work Together

We can work on your:

Website Design
Brand Design
All-Inclusive Combo (Brand refresh, Website, Lead-gen Funnel, Copy, and SEO all done-for-you)

Inquire about your Project

What our Clients are Saying

“The best part is… I get so many compliments on my website with how it stands out and how unique it is!”

-Vanessa W., Copywriter

“We are delighted we chose Melissa! She made the process smooth, quick and flawless. She is great to work with and friendly and kind. Our website turned out great, better than we could communicate and we anticipate great traffic. We would highly recommend working with her!”
Sheila from Columbus Cabinets
Working with Melissa was a dream experience. I can’t recommend her enough. She is professional, fast, and her work is incredible. I am literally in love with the website she created for me. I’ve worked with other designers on projects before that took weeks and even months the results weren’t nearly as good. She is so thorough and really takes the time to understand exactly what you are looking for and what purpose you want your website to serve for your business.
Nancy from Nancy Cowden Coaching
Rarely in business do you come across someone like Melissa or a company like Carbon and Clay. Melissa brings a refreshing level of service, personal connection, detail, communication, and a special touch. She made the whole process so easy and positively overdelivered. Working with Melissa was nothing less than incredible, and I'm so happy with my new site.
Janelle from Janelle Minto Coaching
I'm super grateful that our website allows us to generate business without having to think about it because it allows us time to do other more fun things in our business. You are amazing and we're so grateful for you!!!
Corey from Ascend Smarter Learning