Client: Sheila & Michael Flood, Owners of Columbus Cabinet Coatings
Project Type: Custom Website Design + Copywriting + Freebie Build-Out
Industry: Home Improvement & Small Business

A Custom Website That Transformed a Local Brand

When Sheila and Michael Flood, the husband-and-wife team behind Columbus Cabinet Coatings, reached out, they were ready to elevate their growing small business with a website that finally matched their reputation.

Their old site no longer reflected the quality of their work or their vision for what the company had become. They wanted something that felt professional and approachable, a digital space that gave potential local clients confidence right away.

As a family-owned business specializing in cabinet refacing and repainting, their craftsmanship spoke for itself. What they needed was a website that did the same because they were working with local folks in their homes.

What We Created Together

Custom Squarespace Website: A clean, modern design featuring a streamlined layout and strong visuals that highlight before-and-after project photos.
Conversion Copywriting: Friendly, conversational language that mirrors Sheila’s approachable tone and connects naturally with local homeowners.
Service Pages: Clear, informative sections that walk clients through the process and build confidence in their decision to hire Columbus Cabinet Coatings.
Lead Magnet Design: A free downloadable guide, Top 10 Cabinet Paint Colors, designed to grow their email list and build brand trust.
Email Integration: Mailchimp setup for simple, automated lead capture and delivery—efficient, effective, and easy to maintain.

Columbus Cabinet Coatings Homepage Design

A Collaborative Design Process

Throughout the project, Sheila and Michael were as thoughtful and hands-on as they are with their own clients. From selecting paint color imagery to refining their copy, they were invested in every detail.

Their feedback helped shape the final product into something truly theirs. Sheila shared:

“We love it all and I’m SO thankful we reached out for you to do this. Love how the freebie turned out too! Our website turned out great—better than we could communicate—and we anticipate great traffic. We would highly recommend working with her!”

Their input and enthusiasm made this project a seamless and super rewarding collaboration.

The Outcome

The new Columbus Cabinet Coatings website now captures everything that makes their business special: skill, integrity, and warmth. It’s professional without feeling corporate, approachable without feeling plain.

Their lead magnet immediately started driving interest and new leads, and they can easily update photos or details as their business grows.

Most importantly, the site gives their local audience the same feeling clients have when they step into a newly refinished kitchen; calm, clean, and completely refreshed.

A Custom Website That Works as Hard as You Do

Every small business deserves a website that looks as professional as the work behind it.

At Carbon & Clay, we love to create custom websites for small businesses that blend beautiful design with clarity, connection, and strategy. Your website should help you attract the right clients and make it simple for them to take the next step.

Ready to bring your small business online with confidence?

Let's talk about your vision!