Custom Website for Columbus Cabinet Company
Client: Sheila & Michael Flood, Owners of Columbus Cabinet Coatings
Project Type: Custom Website Design + Copywriting + Freebie Build-Out
Industry: Home Improvement & Small Business
A Custom Website That Transformed a Local Brand
When Sheila and Michael Flood, the husband-and-wife team behind Columbus Cabinet Coatings, reached out, they were ready to elevate their growing small business with a website that finally matched their reputation.
Their old site no longer reflected the quality of their work or their vision for what the company had become. They wanted something that felt professional and approachable, a digital space that gave potential local clients confidence right away.
As a family-owned business specializing in cabinet refacing and repainting, their craftsmanship spoke for itself. What they needed was a website that did the same because they were working with local folks in their homes.
What We Created Together
We started with a custom Squarespace website designed to balance visual appeal and clarity. Our goal was to make the user experience effortless so homeowners could move naturally from browsing before-and-after photos to booking a consultation without any roadblocks.
Every part of the process was built around their audience: busy homeowners who want to fall in love with their kitchens again, without a full remodel.
Here’s what we focused on:
A clean, organized layout that showcases their stunning project gallery.
Service pages that explain the process in simple, friendly language.
Clear calls to action that help potential clients book quotes quickly.
Copy written in the same genuine tone Sheila uses when talking with clients—confident, kind, and helpful.
We also designed a custom free-to-download lead magnet, “Top 10 Cabinet Paint Colors,” to help grow their email list and give potential clients a valuable reason to stay connected. I built a simple lead capture system through Mailchimp and a thank-you page download setup which was an efficient solution that works, even on a free plan.
A Collaborative Design Process
Throughout the project, Sheila and Michael were as thoughtful and hands-on as they are with their own clients. From selecting paint color imagery to refining their copy, they were invested in every detail.
Their feedback helped shape the final product into something truly theirs. Sheila shared:
“We love it all and I’m SO thankful we reached out for you to do this. Love how the freebie turned out too! Our website turned out great—better than we could communicate—and we anticipate great traffic. We would highly recommend working with her!”
Their input and enthusiasm made this project a seamless and super rewarding collaboration.
The Outcome
The new Columbus Cabinet Coatings website now captures everything that makes their business special: skill, integrity, and warmth. It’s professional without feeling corporate, approachable without feeling plain.
Their lead magnet immediately started driving interest and new leads, and they can easily update photos or details as their business grows.
Most importantly, the site gives their local audience the same feeling clients have when they step into a newly refinished kitchen; calm, clean, and completely refreshed.
A Custom Website That Works as Hard as You Do
Every small business deserves a website that looks as professional as the work behind it.
At Carbon & Clay, we love to create custom websites for small businesses that blend beautiful design with clarity, connection, and strategy. Your website should help you attract the right clients and make it simple for them to take the next step.
Ready to bring your small business online with confidence?
