Squarespace Website for Holistic Nutrition Coach Erin Vangilder
Client: Erin Vangilder, Founder of This Artful Life
Project Type: Squarespace Template Setup + Copywriting Support + Brand Refresh + SEO Integration
Industry: Health & Wellness Coaching
About the Client
Erin Vangilder is a holistic nutrition coach who helps women nourish their bodies naturally, restore balance, and build sustainable wellness habits. Her business was already thriving through word-of-mouth, but she wanted a digital home that reflected her warmth, professionalism, and approach to wellness—something that felt grounded, modern, and easy to maintain.
When she came to Carbon & Clay, Erin was ready to elevate her online presence with a Squarespace website that could showcase her programs, connect with her audience, and grow her community.
About the Project
Erin had a solid foundation—a logo, brand colors, and some beautiful imagery—but her old site lacked the clarity and flow she wanted. Our goal was to create a clean, confident website that guided visitors toward understanding her coaching philosophy and booking their first consultation with ease.
We used one of our signature Squarespace templates as the framework, then customized every detail to bring her brand to life.
What We Created Together
Squarespace Template Customization – We built a fully branded website using her existing visuals and expanded the layout to support her growing service offerings.
Brand Refinement – Softened her color palette and paired it with earthy neutrals and calm typography to reflect the holistic, nature-inspired side of her business.
Copywriting Support – Edited and structured her existing content to sound conversational and clear while optimizing for wellness-related keywords.
SEO Setup – Added keyword-based titles, alt text, and structured metadata to help her connect with local and online audiences searching for holistic nutrition support.
User Experience Design – Simplified her service flow with clear calls-to-action that lead visitors from learning about her approach to booking a consultation.
A Collaborative Design Process
Erin’s vision was consistent from the start—clean, inviting, and natural. She shared inspiration boards and tone preferences that helped us shape the entire site experience. Together, we refined every detail, from button colors to mobile flow.
Her feedback throughout the process was thoughtful and trusting, which made this project seamless and deeply rewarding to complete.
The Result
The finished website mirrors everything Erin stands for: calm, balance, and authenticity. It’s the kind of digital space that immediately feels trustworthy and welcoming.
Visitors can now explore her programs, learn more about her holistic approach, and take action quickly through an intuitive and beautifully organized layout.
Her new site now works as an extension of her coaching—educational, empowering, and rooted in intention.
Build Your Own Wellness Website
At Carbon & Clay, we help health and wellness professionals design Squarespace websites that feel as intentional as the work they do. Whether you’re a coach, nutritionist, or therapist, your website should attract aligned clients and grow with you.
👉 Let’s talk about your project.
