Squarespace Website Redesign for Photographer Rebecca Sanabria

Jan 3

Client: Rebecca Sanabria, Commercial & Lifestyle Photographer
Project Type: Template Redesign + Brand Refinement + Copywriting + Lead Magnet Integration
Industry: Photography

About the Client

Rebecca Sanabria is a Los Angeles-based photographer known for capturing lifestyle, editorial, and brand imagery that feels as effortless as it is intentional. Her work has been featured in People Magazine and across numerous commercial campaigns.

When she reached out to Carbon & Clay, Rebecca was ready for a website that reflected her elevated style, creative direction, and evolving portfolio. Her existing site had served her well, but it no longer represented the level of artistry and professionalism her brand had grown into.

About the Project

This redesign focused on transforming her Squarespace site into a modern, editorial-quality portfolio that showcased her range while feeling approachable and polished.

Rebecca came to the table with a clear visual direction and a strong sense of aesthetic. Our collaboration focused on refining her design, simplifying the user experience, and building a structure that highlights her photography without distractions.

What We Created Together

Squarespace Template Redesign – A refreshed and mobile-optimized design built on a clean, minimal framework that keeps the photography front and center.
Visual Brand Refinement – Updated logo, typography, and color palette for a more modern, cohesive presentation.
Portfolio Strategy – Reorganized her galleries into intuitive categories (Kids, Teens, Women, Men, Food & Play) that highlight her versatility while improving navigation and load time.
Lead Magnet Integration – Designed and embedded her freebie, The Top 10 Branding Shots Every Entrepreneur Needs, complete with email list connection and thank-you page setup.
Copywriting Refresh – Refined homepage and “Hire Me” page copy to better capture her brand voice—warm, confident, and creative.
SEO & On-Page Optimization – Optimized all images and metadata for faster load speeds and improved discoverability.

A Seamless Collaboration

Rebecca’s eye for design made this project a dream collaboration. She came with mockups, creative direction, and a deep understanding of her audience, which allowed us to fine-tune every pixel together.

Her feedback guided small but powerful design choices—from button colors to typography pairings—that made her final site feel timeless yet distinctly her own.

“Melissa was communicative, timely, and affordable. I had no idea where to begin, and she made it so easy! Her creativity and expertise made my website and branding look so professional—better than I ever expected.”

The Result

Rebecca’s new Squarespace website now captures the essence of her brand: bold yet refined, minimalist yet full of personality. Visitors can easily explore her galleries, book sessions, or connect for commercial work without friction.

Her updated logo and color palette bring consistency across her site and marketing materials, while her lead magnet helps turn casual browsers into long-term brand fans.

The final product is a creative hub that feels like her photography—clean, intentional, and full of life.