Squarespace Website Template Setup for Virtual Creative Co.
Client: Meaghan Hurley, Founder of Virtual Creative Co.
Project Type: Custom Brand + Squarespace Template Setup + Flodesk Integration + Collateral Design
Industry: Virtual Assistance & Online Business Support
From Brand New VA to Booked-Out Business
When Meaghan Hurley, founder of Virtual Creative Co., first reached out, she was in the early stages of business. As a virtual assistant helping busy entrepreneurs win back their time and peace of mind, she knew her brand and website needed to communicate trust, clarity, and calm.
She began by working with me (before Carbon & Clay officially existed) on a custom brand identity, a visual foundation that helped her look like the professional she already was.
Once her client roster grew and her offers became more defined, she was ready for the next step: building a high-converting website that captured her personality and positioned her as a leader in her niche.
The Perfect Match: The Sand & Sun Template
When Carbon & Clay launched, Meaghan returned to take her business visuals further. She purchased our now retired Sand & Sun Squarespace Template, drawn to its light, spacious layout and strong visual storytelling potential which was a perfect match for her brand photography.
Between managing multiple client accounts, she realized she didn’t have the time to customize the site herself. So she made the smart decision to upgrade to our Template Setup Service, allowing us to fully customize the design and technical setup for her.
In just two weeks, we delivered a fully customized website with on-brand visuals, strategic copy, and seamless integrations that were all ready to go live.
“I am so freaking excited and LOVE the look of the template. I can’t even tell it was originally a template!”
The Design & Setup Process
To bring her brand to life online, we pulled in her new brand photos and layered them with her fonts, color palette, and messaging for a cohesive, high-end feel.
We handled everything from:
Customizing our Sand & Sun Template to reflect her branding and business goals
Flodesk integration for her email marketing and opt-in forms
Migration support from her previous Squarespace 7.0 workspace
Designing branded Canva assets (a style guide and digital graphics for consistency across platforms)
Two-week post-launch support, including Loom videos and Google Doc-based feedback rounds
The end result: a professional yet personable website that made it easy for potential clients to connect and convert.
Before
After
A Template That Looks Completely Custom
What stands out most about Meaghan’s website is how seamlessly it fits her brand and you’d never guess it started as a template.
Her Sand & Sun setup perfectly captures the essence of her business: organized, trustworthy, and creative.
With a functional design, strategic copy, and cohesive brand visuals, Meaghan’s new website became a launchpad for her next stage of business growth that freed her up to focus on what she does best: supporting her clients.
At Carbon & Clay, that’s what we love most, helping entrepreneurs go from DIY overwhelm to seamless business operations with websites that work as hard as they do.
Ready to launch a website that looks completely custom without the custom price tag? We’ve got professionally designed templates, but if you’re looking for the same experience Meaghan had–
