Client: Jim Clarke, Founder of Customer Sync (and Co-Founder of Scribe Software)
Project Type: Brand Refresh + Copywriting + Custom Squarespace Website
Industry: Software Company & Data Integration

From Startup Visionary to Established Tech Consultant

With over 30 years of experience in the software industry, Jim Clarke has dedicated his career to helping businesses solve complex data integration challenges. As the co-founder of Scribe Software and later the founder of Customer Sync, Jim built a reputation for creating powerful solutions that connect CRMs, ERPs, and other business applications.

When he reached out to us after finding Carbon & Clay on Google, Jim was ready to launch his first professional website for Customer Sync, one he could easily manage himself while reflecting the credibility and depth of his expertise.

Clarifying the Brand

Jim came to the project with a basic logo and a clear vision for how he wanted to show up online: simple, bold, and professional.

We started by refining his existing logo and updating the color palette to create a brand system that looked established but approachable. The goal was to balance a modern tech aesthetic with the reliability and clarity that enterprise clients expect.

Building a Clearer, Smarter Website

Jim had originally attempted to build his Squarespace website on his own, but like many founders, he found that crafting the content and structure was more time-consuming than expected.

We stepped in to:

Clarify and organize his website copy, ensuring users could quickly understand what Customer Sync offers
Design a homepage mockup to confirm direction and flow before building
Develop a full Squarespace site around that approved direction
Guide his content strategy to highlight Customer Sync’s services, technology integrations, and industry credibility

Throughout the process, we worked closely with Jim to ensure the final site would be easy for him to maintain.

Once the design was complete, we provided a launch-and-learn session where he learned how to update content, add new pages, and manage his site with confidence.

“You were a pleasure to work with, and I love the results!”

— Jim Clarke, Customer Sync

The Final Result

The new Customer Sync website is a clean, professional, and easy-to-navigate digital home for Jim’s work.
It brings clarity to complex technical services and gives him full control to manage content moving forward, all within a platform simple enough to maintain without ongoing development costs.

Jim described the process best himself:

“Just do it! They make the process as easy as it can be. You will love the result.”

Why Software Founders Choose Squarespace

Many tech founders, even those with deep engineering backgrounds, choose Squarespace because it allows them to maintain independence once the site is live.
With built-in security, simple editing tools, and a flexible design framework, Squarespace offers a perfect balance between professional polish and day-to-day manageability.

For clients like Jim, that means no ongoing developer retainer; just a modern, SEO-friendly site that scales with the business.