Client: Debbie Skinner
Project Type: WordPress to Squarespace Website Migration + Custom Design + Branding Integration
Industry: Fine Art & Creative Education

When artist and educator Debbie Skinner reached out, she had a long-standing WordPress website that no longer reflected who she was as a creative or where her work was heading. The site had grown difficult to manage and didn’t align with her evolving artistic style or her expanding role as an educator.

She needed a website that was both beautiful and easy to maintain, allowing her to share her artwork, promote workshops, and update her content without technical hurdles.

Our team came in to migrate her site from WordPress to Squarespace and redesign it into a space that felt both professional and personal, like stepping into her studio.

WHY SWITCH FROM WORDPRESS TO SQUARESPACE?

We’ve had several of our clients switch from Wordpress or other platforms over to Squarespace for multiple different reasons. For many small business owners and creatives, WordPress can feel overwhelming to maintain. There are frequent plugin updates, complex back-end tools, and hosting issues can take time away from the work they love most. Squarespace offers a more intuitive, all-in-one platform with built-in hosting, security, and design flexibility.

For Debbie, that meant she could spend less time troubleshooting and more time creating. Squarespace gave her an elegant, reliable website she could easily manage herself, without sacrificing design or performance.

What We Created Together

We guided Debbie through a full WordPress-to-Squarespace migration, transferring her pages, images, and structure while reimagining the design around her current goals. The new site combines her dual identity as an artist and educator, giving equal weight to her gallery and her teaching.

Our approach focused on:

Seamless migration of her content and galleries to preserve years of creative work.
A fresh visual design, built on Squarespace, that highlights her art without clutter.
Intuitive navigation to help visitors explore her portfolio and upcoming classes easily.
Responsive and SEO-friendly structure, ensuring her audience can find her work online.

The site became more than just a redesign, it was actually a complete refresh of her online presence, giving her confidence and creative control without the complexity of her old platform.

A Collaborative and Creative Process

Throughout the process, Debbie provided insight into how she wanted visitors to experience her art and teaching. Her feedback helped us refine everything from layout to typography, ensuring her new website reflected the calm professionalism she brings to her classroom and the expressive spirit behind her artwork.

By the time we launched, her new Squarespace site felt like a natural evolution of her brand, familiar but also completely transformed.

The Result

Debbie’s new website is a clean, elegant showcase for her creativity and teaching. The transition from WordPress not only improved usability but also gave her full control over updates, workshops, and portfolio additions — no coding required!

Her online home now reflects her artistry, professionalism, and purpose. It’s a place where students, collectors, and collaborators can connect with her work effortlessly.

Bring Your Creative Brand Online

If your current website feels outdated or difficult to manage, it might be time to migrate to Squarespace. At Carbon & Clay, we specialize in helping creatives transition from WordPress to Squarespace with ease, and we’ll make sure your content is expeditiously moved without losing any of your hard work.