A Clean, Whimsical Brand for a Photographer Following Her Passion

Client: Lauren Fajardo, Photographer

Project Type: Custom Squarespace Template Setup + Brand Integration + Copy Support

Industry: Photography

When photographer Lauren Fajardo reached out, she was in the middle of a major career shift, leaving behind a traditional 9-to-5 to pursue her passion full time. She knew her talent and vision were there, but she also knew she needed a professional online presence that truly reflected her artistry so she could build her clientele and increase her lead generation.

Lauren wanted a website that felt like her style of photography: bright, natural, and whimsical, but still clean, polished, and ready to book paying clients

What We Created Together

We started with our Wildflower Squarespace Template, a versatile base that’s perfect for creative professionals. From there, we fully customized it to bring Lauren’s photography style and personality to life.

Our focus throughout the build:

✔️ Brand Integration: Crafted a light, airy visual identity with true-to-color photography and natural tones inspired by sunshine and landscapes.
✔️ Template Customization: Redesigned the Wildflower template structure to emphasize her portfolio, session types, and client booking flow.
✔️ Copywriting: Refined and edited text to sound authentic to Lauren friendly and professional, while highlighting her experience and niche.
✔️ User Journey Design: Created clear, intuitive paths for visitors to browse galleries, learn about her services, and inquire about sessions.
✔️ On-Page SEO: Added optimized image names, descriptions, and keywords to help her get discovered by local photography clients.

The Process

From the very beginning, Lauren brought an incredible sense of direction and excitement to the project. She knew she wanted her brand to feel professional and premium, but still full of joy and movement, similar to the feelings she loved capturing in photos.

We collaborated closely through each design phase, swapping ideas and adjusting visual elements until everything aligned perfectly with her creative identity. She provided beautiful brand photography, which helped the site come alive with color and authenticity.

The result was a clean, whimsical design that balanced artistry with user journey, one that would help her confidently lead her prospective clients through her portfolio and booking process.

The Outcome

Lauren’s new website now reflects exactly what she offers: professional photography with warmth, personality, and polish.

Her Squarespace site not only showcases her work beautifully but also gives potential clients a seamless experience from browsing to booking. Since launching, she’s been able to use her website to attract new clients and continue growing her photography business with confidence.

“Oh my goodness!!!! I am soooooo happy with this!! 💗💗💗”

Build a Brand That Captures Your Creative Vision

Your website should feel as intentional as your craft.

At Carbon & Clay, we design custom Squarespace websites for photographers across all niches of photography who want to turn their creative work into a thriving business without the long process of DIY. You can get a custom website by simply choosing one of our Squarespace website templates and booking a call for a template customization.

Whether you’re ready for your first professional site or want to update your current one, we’ll help you create a brand and online home that reflect your style and connect with your audience.