Custom website design for wedding planner
Client: Michelle Mays, Renay Meshell Events
Project Type: Custom Squarespace Website, Copywriting, Funnel Build, SEO
Industry: Wedding & Events Planning
A Website That Matches the Magic She Creates
When Michelle Mays, the heart and creative mind behind Renay Meshell Events, came to Carbon & Clay, she wanted a website that reflected the same level of polish, structure, and sophistication she delivers in her weddings.
Her old WordPress site was holding her back. It looked fine, but it wasn’t easy to update, didn’t represent her luxury experience, and lacked a system for capturing and nurturing leads. Michelle wanted a site that felt elevated and approachable that reflected her reputation for precision, warmth, and effortless elegance.
What We Created Together
After a deep-dive strategy session to understand her goals and audience, we realized this project needed to go beyond design. Michelle didn’t just need a new website, she needed a complete system that would attract, engage, and convert her dream clients.
Here’s what we built together:
Custom Squarespace Website: A fully custom design that mirrors the same luxury and structure Michelle provides her clients.
Strategic Copywriting: Crafted to connect with career-driven brides and decision-fatigued couples who value calm expertise.
Lead Magnet + Funnel Setup: Created a free opt-in and two-week automated email sequence to nurture site visitors and keep Renay Meshell Events top-of-mind.
On-Page SEO: Optimized for “Luxury Wedding Planner in New York” to improve visibility and attract ideal clients already searching for her.
User Experience Redesign: Rebuilt navigation and site flow to make information easy to find and move visitors naturally toward booking.
Brand Refinement: Adjusted her color palette for a more cohesive, high-end look while keeping her brand’s warmth and approachability.
The Result
What launched was a growth engine for Michelle’s business.
Her new Squarespace site now:
Builds trust instantly, reflecting her high-touch, luxury service.
Captures and nurtures leads automatically through her new email funnel.
Gives her independence to easily update content without hiring a developer.
Connects seamlessly with her marketing, helping her convert warm referrals into booked clients.
Michelle’s online presence now matches the magic she creates in person; refined, elegant, and built to grow with her business.
“I had a vision for my website, and Carbon & Clay captured the vision and more! Melissa’s questions allowed me to freely share the details of my vision without the need to oversimplify, especially when I could not find the words to describe what I wanted. From our first meeting to my website launch, Melissa was understanding, inquisitive, and she cared. Thank you, Melissa!!”
