Custom website design for wedding planner
Client: Michelle Mays of Renay Meshell Events
Project Type: Custom Squarespace Website, Copywriting, Funnel Build, SEO
Industry: Independent Wedding and Events Planner
Why Pretty Websites Don’t Always Sell: The Real Problem Behind Low Conversions
When Michelle, an independent wedding planner, came to us, she was looking to finally get a website that aligned with her authentic self and reflected the business she created.
She needed a digital presence that matched her reputation showcasing her precision, elegance, and trustworthiness to couples looking for someone to trust with their important day.
Her old website wasn’t cutting it. It was held in an old Wordpress Theme that was not allowing her to update it as easily as she hoped. She felt tied down to hiring a web developer with each change she needed because of the steep learning curve that comes with Wordpress. During our consultation call, Michelle told us that she was frustrated when it come to working in Wordpress. This is something that we hear alot.
Michelle needed a website that felt high-end but was also more organized to help the visitor find the information she was looking for. She also didn’t have a way to collect leads from her website. She wanted to build an email list but wasn’t sure how all the pieces fit together.
The Conversion-Boosting Website Strategy Michelle Never Thought to Ask About
At first, Michelle thought she only needed a design refresh within a Platform that she could easily maintain. (Squarespace)
But once we audited her site and brand, we realized, her brand was. incomplete feeling with the luxury feeling she wanted to be known for.
She had all the information on her site, but it wasn’t organized in an easy-to-find-way. When someone downloaded her brochure, she was not capturing any emails to be able to keep her services front of mind and follow up with the leads.
What we ended up doing for Michelle:
Strategic copy that speaks directly to overwhelmed brides who are career driven and decision-fatigued couples. We spent a lot of time talking about her ideal client so we could speak directly to them
Created a lead magnet that captures warm leads from her website traffic and delivered an automatic email sequence over the span of 2 weeks that pushed them to checking out her services, book a consult call with her and keep her front of mind.
SEO that gets her found for “Luxury Wedding and Event planner in New York” so she could show up for the dream clients already searching for her.
A custom design that reflected the same luxury and structured feel she creats for her own clients with her wedding planning services
So we built more than a website. We built a system automates lead-generation for her and that allows her to be found by the dream clients who are already searching. Her automated email sequence keeps her front of mind and builds trust over time while they are in the stages of figuring out who to hire as their wedding planner.
Your website is not just meant to make a good first impression, but to connect you to your dream clients and keep you in their world until they are ready to buy or become a client of yours.
Why We Chose Squarespace for This Wedding Planner Website
Squarespace gave us the perfect blend of editorial design and conversion strategy.
For service-based businesses like Michelle’s, it offered everything we needed:
Customizable layouts for full brand control
Mobile optimization, so couples booking on their phones have an optimized experience
Built-in SEO tools for on-page keyword targeting, image renaming and AI optimization
Speed + security, without the endless plugins that Wordpress has
Simple handoff, so Michelle can update her portfolio and blog herself
What We Delivered (Beyond the Website)
✔️ Custom Squarespace Website — designed to look as elegant as her weddings, while driving conversions
✔️ Full-Site Copy Rewrite — crafted with buyer psychology to build trust and spark action
✔️ Lead Funnel Build — A signature opt-in created to funnel leads to her email list for further nurturing
✔️ On-Page SEO Optimization — keyword targeting for “luxury wedding planner” and local SEO optimization
✔️ Client Journey Rebuild — guiding referrals from homepage to “Book Now” without friction
✔️ Brand-Consistent Design — elegant, timeless and polished layouts to match her high-end signature services
A key discovery? Most of Michelle’s leads were warm referrals who were dropping off due to a disjointed website experience. By restructuring her website and creating a lead-capturing funnel, we ensured they had a clear, confident path to book her services.
The Result: Elegance That Converts
What launched wasn’t just any old website, it was a strategic digital hub that elevates Michelle’s brand and grows with her business.
Now, when potential clients land on her site, they:
Instantly feel her warmth and expertise
Move seamlessly toward next steps whether that’s downloading a resource, booking a consultation, or exploring her services
Trust her brand as much online as they do offline
Her site now supports ongoing lead generation, and reflects the luxury, trust, and precision she’s known for in the wedding industry.
Ready to Say “I Do” to Your Website?
You’re the expert at planning weddings that feel like magic.
We’re the experts at building websites that capture that magic and turn it into bookings.
If you’re an independent wedding planner or other service provider ready for a custom website that elevates your brand, attracts dream clients, and grows your business, let’s build your next client’s digital experience together!
