WordPress Blog Update for a Travel Blogger
Client: Sara Keeney, Let’s Travel Costa Rica
Project Type: WordPress Website Redesign + Blog Optimization + Brand Refresh + SEO Strategy
Industry: Travel Blogging
A Strategic Redesign for a High-Traffic Travel Blog
When Sara Keeney purchased Let’s Travel Costa Rica, the blog was already generating strong affiliate income with consistent organic traffic. But Sara saw even greater potential as the site had momentum but lacked the structure, design, and brand polish to support her bigger vision.
She wanted a website that didn’t just look beautiful, but worked harder for her business: keeping readers on the site longer, guiding them to explore more posts, and ultimately, boosting affiliate conversions. She also dreamed of expanding the brand beyond blogging and turning Let’s Travel Costa Rica into a platform that could host new offers, resources, and partnerships.
What We Created Together
We started with a full website audit and brand strategy session to identify what was working and what wasn’t. From there, we rebuilt her site using the Kadence theme on WordPress, giving it both flexibility and a fresh, modern layout.
Here’s what we created together:
Strategic Site Mapping: Reorganized pages and categories to guide readers more intuitively through travel guides, affiliate posts, and helpful resources.
Full Kadence Redesign: Built a fully custom WordPress design using the Kadence framework for speed, stability, and easy long-term updates.
Brand Refresh: Refined Sara’s visual identity with a cohesive color palette, modern fonts, and a design that feels clean, warm, and travel-forward.
Affiliate Optimization: Designed featured content blocks and CTAs that increased click-through rates while keeping the experience natural and enjoyable.
SEO & Readability Enhancements: Optimized post layouts, internal linking, and category structure to improve both discoverability and on-page engagement.
Email List Growth: Integrated opt-ins and lead magnets to help Sara turn her existing traffic into a re-marketable, loyal audience.
New Revenue Expansion: Added a services section to introduce new income streams beyond blogging and affiliate marketing.
Launch Support: Provided step-by-step guidance, analytics setup, and post-launch tutorials for easy self-management.
The Result
The result is a travel blog that feels familiar but entirely refreshed while remaining functional, beautiful, and built with purpose. Sara’s site now has the structure and design needed to turn casual readers into engaged followers and paying customers.
The new layout keeps readers exploring longer, discovering new destinations and recommendations along the way. And because the foundation is strategic and scalable, Let’s Travel Costa Rica is now positioned to grow into more than a blog, it’s a thriving online brand ready for its next adventure. The modern Kadence design makes it easier for readers to find what they need, explore related content, and book more experiences through affiliate links.
Did you buy a new website?
Whether you’re buying an established blog, scaling a service-based business, or building a brand from scratch, we’ll help you create a website that feels like you and works like a marketing team.
At Carbon and Clay, we design and rebuild websites on Squarespace, WordPress (Kadence, Astra + Elementor), Showit, and Wix, blending strategy, design, and SEO so your site looks good andconverts.
