Squarespace Website For Insurance Agent
Client: Meraki Plans
Project Type: Logo Update and Brand Refine, Custom Squarespace Website, SEO, Website Copywriting
Industry: Independent Insurance Agent
Website: merakiplans.com
From Invisible to Intentional: The Problem
When Darryl Baker of Meraki Plans, an independent insurance agent with a heart for families, came to us, his online presence didn’t exist.
Literally.
He had a single-button GoDaddy landing page. No services listed. No brand voice. No lead capture. No trust signals. And worse, people were searching for him but couldn’t find anything about him.
Meraki was known offline for compassionate, honest service. But online, he was a ghost and we needed to change that.
What He Needed (That He Didn’t Even Know to Ask For)
Originally, Meraki’s founder thought he just needed a simple one-page site.
But once we dug in, it was clear;
He didn’t just need a prettier brochure, he needed structure, strategy, and a system to grow.
So we designed more than a website. We built a digital hub that:
Reflects his values
Educates his audience
Captures and nurtures leads
Supports SEO for future growth
Reflects him as a business owner with integrity
Meraki Plans Website Design
Why We Chose Squarespace for This Insurance Website
Squarespace gave us everything we needed to build a clean, trustworthy, and conversion-friendly site, quickly. It’s easy for busy business owners to navigate and update on their own, but Darryl knows if he can’t keep up with the maintenance, we’re ready to step in at any time to take that off his plate.
Here’s why Squarespace was perfect for Meraki Plans:
Customizable layout for full control over branding
Mobile optimization, crucial for maintaining control with how mobile looks
Built-in SEO tools to easily optimize metadata
Speed and security, without plug-ins for everything like WordPress needs
Simple handoff, so our client can update it himself
For a solo insurance agent without a tech team, this platform made perfect sense.
What We Delivered (Beyond the Website)
✔️ Strategic Site Architecture — We reorganized his services around what actually drives revenue: retirement planning, family coverage, and small business insurance.
✔️ Blog Setup and Kick Start — We helped plan and write his first 3 blog posts with the intent of this being one of his biggest SEO strategies.
✔️ SEO Copywriting — We wrote every page with clarity, compassion, and optimization in mind. No industry jargon, just words that people understood.
✔️ Brand Refresh — We redesigned his logo (kept the shield!) and introduced a consistent, trust-building color palette and image style.
✔️ Automated Email Sequences — We built a backend system that captures leads and nurtures them automatically.
✔️ Clear Navigation — We eliminated confusion from the beginning and made it easy for users to find exactly what they need.
✔️ On-Page SEO Setup — Targeted keywords in the page and image descriptions and accessible image alt text.
✔️ Personalized Launch and Traffic Plan — Now that a client has a site, that’s great! But we like to provide them a plan for the “now what?” question. How do we get eyes on the site now. After working closely with Darryl over the 2 weeks of this project, we put together a sustainable action list for activities he can do each week, month and quarter to make sure he is making the most of his website.
The Result: Confidence, Clarity, and Qualified Leads
What we launched wasn’t just a website, it was business momentum.
Within a few weeks, Meraki Plans started seeing:
Traffic from his social media users and searches
Real feedback from users saying the site “feels like you”
Clear messaging that finally matched how he serves clients in real life
Darryl’s Response to his website:
Here’s some of the emails Darryl sent during the process, which speaks to how successful this project was.
Ready to Feel Like You Online?
We loved building with Meraki Plans, not just because we created something beautiful, but because we helped a solo business owner finally feel seen.
If you're an independent agent, service provider, or small business owner who’s ready to go from invisible to intentional, we’d love to get you on the internet.
Let’s build a website that works harder than you do.
