Client: Emily Ricks, Founder of Emily Ricks Coaching
Scope of Project: Brand strategy and design, custom Squarespace website design, copywriting, funnel build and automation, SEO
Industry: Coaching and personal development

About the Client

Emily Ricks is a certified Christian life coach who helps mothers find clarity, confidence, and purpose through faith-based coaching. After years of running her business with a DIY website, Emily was ready to elevate her online presence and create something that truly reflected her mission and expertise.

Her previous site had served her well but no longer matched the level of transformation she offered. It wasn’t strategically designed to convert or represent her growth. Emily came to Carbon & Clay ready for a complete rebrand, a professional Squarespace website, and a clear marketing funnel to support her next chapter.

About the Project

Emily wanted a brand and website that felt warm, faith-driven, and approachable while still positioning her as a confident, experienced coach.

We began with a full brand strategy and design process before building her new website and automated marketing funnel. Our goal was to create a digital experience that connected emotionally, showcased her transformation work, and guided visitors through a clear client journey.

What We Created Together

Brand Strategy & Design: Developed a new logo, expanded color palette, updated font pairings, and designed cohesive assets like podcast covers, email templates, and lead magnet graphics.
Custom Squarespace Website Design: Created a unique site layout to nurture visitors, build trust, and convert interest into action.
Funnel Build & Automation: Built strategic opt-in pages, a webinar landing page, a tripwire offer, checkout pages, and automated email sequences.
Conversion Copywriting: Wrote story-driven, connection-focused copy aligned with Emily’s authentic voice and coaching philosophy.
Search Engine Optimization: Implemented keyword-optimized content, meta descriptions, and image optimization for increased visibility.

The Result

Emily’s new Squarespace website blends professional polish with heartfelt, faith-led purpose. It captures her coaching mission beautifully and offers visitors a warm, guided experience that reflects what it feels like to work with her.

Since launch, her site has helped her grow her email list, attract aligned coaching clients, and simplify her operational business systems, giving her more freedom to focus on transformation instead of tech.

Every page now feels intentional and aligned, inviting potential clients into her world with authenticity and clarity.

Ready to Elevate Your Coaching Brand?

You’ve done the inner work, now it’s time for your website to match your message.

We build custom Squarespace websites for coaches and course creators who are ready to grow with confidence, clarity, and purpose. Let’s bring your next level to life together.

Let's Talk About Your Website Project!