Squarespace Website for Commemorative Book Writer
Client: Shona Simpson, Founder of the Tioran Group
Project Type: Squarespace Website Design + Branding Direction + Copy Refinement
Industry: Publishing
About the Client
Shona Simpson is a North Carolina-based freelance writer specializing in commemorative books that capture the history of companies, colleges, and institutions. Through interviews and in-depth research, she crafts long-form publications that celebrate milestones and preserve legacy.
When Shona first reached out, she had an older website that no longer matched who she was or the quality of her work. She needed a digital space that felt modern, inspiring, and aligned with her voice, something she’d be excited to share with potential clients.
About the Project
Our goal was to create a Squarespace website that blended professionalism with authenticity. Shona wanted her brand to feel approachable yet polished, warm but structured — a space where visitors could easily see what she had to offer.
What We Created Together
Custom Squarespace Website Build: Designed and launched a modern, elegant website that feels clean, inviting, and true to her brand
Brand Direction: Introduced a refined color palette and a simple text-based logo with monochromatic tones, allowing her book portfolio to shine.
Copy Refinement: Edited and organized her existing copy to strengthen clarity, flow, and impact.
Launch Support: Delivered launch graphics, website training, and an offboarding video so Shona could easily manage her site moving forward.
Client Feedback
After launch, Shona shared:
“Everything is going well so far. I even had a possible client contact me out of the blue from the website alone! I so appreciate all your hard work and support!”
The Result
Shona’s new website now reflects the work she does. The design helps her stand out in her industry while remaining deeply personal.
Since launching, her site has already begun attracting new opportunities organically, giving her a platform that not only looks beautiful but also works effectively for her business.
Build a Website That Reflects Your Next Chapter
Your website should grow with you.
At Carbon & Clay, we design Squarespace websites for service-based businesses that want to share their message clearly and confidently online. Whether you’re refreshing your brand or starting from scratch, we’ll help you create a website that inspires connection and action.
