Client: Rachel Perry, Direct Sales Business Coach

Project Type: Squarespace Template Setup + Brand Integration + Copy Support

Industry: Network Marketing Coaching

When Rachel Perry, a direct sales business coach, reached out, she was ready to give her website the same level of attention she gives her clients. Rachel helps network marketers build personal brands outside of their companies, empowering them to make more money, expand their impact, and gain more freedom in life.

After several years of using her existing Squarespace site, she knew it was time for a major refresh. Her old website had served her well but no longer reflected her elevated brand or professional growth and with dozens of pages already built, it needed a complete overhaul without losing functionality.

What We Created Together

Rachel initially purchased our now retired Tranquil Squarespace Template, intending to update her site herself. But after getting started, she realized her time was better spent focusing on her business and clients — so she upgraded to our Template Setup package for a full professional build.

Our focus throughout the project:

✔️ Template Customization: Refreshed her existing Squarespace site using the Tranquil Template as a base, simplifying and modernizing the layout.
✔️ Brand Integration: Applied Rachel’s fonts, colors, and photography for a cohesive and feminine brand experience.
✔️ Copy Support: Updated page structure and copy placement to improve clarity, flow, and client conversions.
✔️ User Journey Optimization: Streamlined navigation to help visitors move effortlessly from discovery to booking.

In just a few days, Rachel’s new website was transformed — a modern, professional platform that matched her energy, expertise, and mission.

The Process

Rachel’s project was a perfect example of how structure and collaboration lead to speed.

She came to us with an established brand voice and clear visual identity, making it easy to translate her vision into a finished product. While she originally planned to DIY her site, she quickly saw the value of partnering with a professional team to bring it to life more efficiently.

Within days, we customized the Tranquil template, incorporated her content and visuals, and launched a website she was proud to share with her growing audience.

The Outcome

The result was a clean, feminine, and strategic website that communicates Rachel’s coaching expertise while giving her space to scale. Her new design reflects her professionalism and personality, a seamless balance of warmth and authority.

“I could not have dreamed up a better situation for me and my website… I one hundred percent would recommend Carbon & Clay and their templates!”

Her updated Squarespace site not only represents her business beautifully but also supports her marketing goals as she continues to grow her coaching programs and digital products.

Build a Website That Elevates Your Coaching Brand

Your website should work as hard as you do. When we say that, we mean it should speak to your ideal clients and guide them through a journey even when you’re not online.

At Carbon & Clay, we frequently design custom websites for coaches and online business owners who want to build authority, connect with clients, and grow with confidence.

Whether you’re refreshing your existing site or starting from scratch, our template setup service gives you a professional website in days, not months.