Brand Refresh and Semi-Custom Website for a Nutrition Coach
Client: Delrae, Founder of Next Door Coaching
Project Type: Template Redesign + Copywriting (Ava Template Customization)
Industry: Health & Wellness Coaching
Building a Calm, Confident Brand for a Health Coach Ready to Grow
When Delrae, founder of Next Door Coaching, reached out, she was in the first year of launching her health coaching business experienced in leadership and ready to create a digital space that reflected that.
She’d built other businesses before and understood the power of a strong online presence. This time, she wanted her site to communicate leadership and credibility.
She first found us through our interview on Rachel McMichael’s podcast, where we talked about building websites that feel like extensions of the person behind the brand. That authenticity resonated. She wanted her site to make people feel seen before they ever booked a call.
What We Created Together
We started with our Ava Squarespace template as the foundation, then tailored every section to fit Delrae’s voice, visuals, and vision. This approach gave her a high-end design experience without the full custom build pricing, which is perfect for early stage entrepreneurs.
Our priorities were clear: create a site that was beautiful, functional, and emotionally aligned with the transformation she offers her clients.
Here’s how we brought it together:
Designed a layout that gently guides visitors through her story
Wrote copy that reflects her calm, confident voice while optimizing naturally for search terms like “nutrition coach for busy moms”
Used psychology-informed messaging to speak to her audience’s underlying goals and challenges
Simplified her offers so potential clients could understand exactly how she helps and how to start
Structured the journey from homepage to discovery call to feel intuitive and easy
We approached this design with care, making sure Delrae’s website visitors felt understood and welcomed from the second they landed on the page all the way through booking a call.
The Process Behind the Design
Every step of the project was collaborative. We refined her color palette, reviewed her brand photography, and worked through her messaging until the visuals and copy felt aligned.
The copywriting process focused on translating her natural way of speaking into client-oriented language that builds connection and trust online. Her services page, in particular, became more than a list of packages; it became an invitation for moms looking to achieve weight-loss to start something new and fresh.
For the UI and UX design, we focused on:
Mobile-first optimization
Clear, accessible buttons and navigation
Seamless transitions between sections to maintain flow and attention
The result was a digital experience that felt as nurturing and steady as Delrae’s coaching itself.
The Outcome
Delrae’s website reflects everything she brings to her coaching work, a sense of understanding, warm community, and a fresh new beginning. It’s designed to take new leads through the journey of landing on the website, to getting started with their nutritional journeys.
Next Door Coaching’s site is an extension of the personalized experience offered to the very clients they serve.
Do You Need a Custom Site?
Not every health coach needs a custom website from day one. If you’re building your business and want a site that looks professional, speaks to your audience, and converts naturally, our template redesign service is a smart place to start.
We’ll begin with one of our proven Squarespace templates, then personalize it to match your brand, tone, and audience, and if you’re not sure which one suits your business– we’ll help match you to the perfect one.
Thinking about your own Squarespace website for your coaching business?
Let’s talk about what would help you connect and convert with ease.
Book your free discovery call and we’ll map out your next step.
