Strategic Squarespace Refresh for a Lactation Consultant
Client: The Breastfeeding Center of Orange County
Project Type: Custom Squarespace Website, Website Copywriting, Funnel Build-out, SEO Optimization, Monthly Website Maintenance
Industry: Healthcare and Lactation Consulting
A Fresh Start for a Trusted Local Brand
When Leora, owner of The Breastfeeding Center of Orange County, came to us, she was ready for a complete digital reset.
She had just rebranded her thriving lactation practice, but her old Squarespace 7.0 site hadn’t caught up.
The design felt tired, the copy wasn’t cutting it, and for time-stressed new moms trying to find the right kind of support, the digital experience wasn’t providing the same warm and nurturing touch that the practice delivered in real life.
Leora’s website needed to reflect the same professionalism, calm, and reassuring presence she brings to every consultation, while simplifying a complex set of services that included in-person visits, virtual consultations, and insurance coverage options.
What Leora Really Needed
Leora thought she just needed a quick website refresh to match her new branding.
But once we audited her site, we uncovered more complex needs:
Confusing navigation that made it hard for tired moms to find what they needed quickly
Disconnected copy that didn’t explain her services clearly
A 7.0 setup that limited design flexibility and SEO potential
She needed a strategic system that made booking and understanding her services effortless for every mom who landed on her site.
Why We Built Her New Site on Squarespace 7.1
Squarespace 7.1 gave us the perfect foundation to create something that felt calm, beautiful and functional.
It allowed us to:
Create a clean, modern layout that reflects her rebrand
Design simple, guided pathways for both local and virtual clients
Use built-in SEO tools to help her rank for searches like “lactation consultant Orange County” and “virtual breastfeeding support”
Keep things easy to update, so she can make small changes herself without stress
How We Brought It All Together
✔️ Complete Squarespace Redesign – Upgraded to a professional, calming design aligned with her new brand identity
✔️ Custom UX Strategy and Site Structure – Designed intuitive navigation that simplifies decision-making for overwhelmed parents
✔️ Website Copywriting – Rewrote every page to clearly communicate services, processes, and payment options with empathy and authority
✔️ Squarespace Migration – Moved her from 7.0 to 7.1, handled every technical step, and ensured a seamless launch
✔️ SEO Setup and On-Page Optimization – Optimized for service-specific and local keywords to attract both in-person and virtual clients
The Outcome
What launched wasn’t just a new design; it became a trusted digital third space for Leora’s clients.
Her audience can now:
→ Instantly understand which services fit their needs
→ Choose the right consultation type, in-person or virtual
→ Easily book appointments online
→ Get clear, compassionate information about insurance and pricing
The new site feels just like the experience Leora gives her clients in person: supportive, warm, and stress-free.
A Site That Works as Hard as You Do
Whether you’re a healthcare provider, coach, or creative, your website should work for you, not against you. You’re paying to keep your website up and available for your clients, and we want to make sure it’s earning it’s keep.
At Carbon & Clay, we build strategic Squarespace websites (and also work in WordPress and Showit) that go beyond pretty design; they’re clear, conversion-ready, and built to grow with your brand.
Let’s build your digital space that works as beautifully as it looks.
