Client: McKenzie McClaran, Nix & Birch Counseling
Project Type: Mini Brand Design + Squarespace Website Setup + Copywriting Support
Industry: Mental Health / Therapy

Creating a Warm, Trustworthy Brand for a Virtual Therapist

McKenzie McClaran, a licensed therapist and the founder of Nix & Birch Counseling, offers virtual therapy for women seeking support in their healing journeys. She specializes in evidence-based modalities like EMDR, Internal Family Systems (Level 1 Trained IFS), and trauma-informed somatic practices.

When McKenzie reached out to us, she wanted a brand and website that felt grounded, comforting, and professional. Her goal was to create an online space where potential clients could feel at ease right away and understand how her services could help them.

What We Created Together

We started by crafting a mini-brand that captured McKenzie’s unique approach and calm, nurturing energy. From there, we customized one of our Squarespace templates to bring her new brand to life online.

Here’s what the full project included:

Mini Brand Design – A moodboard, color palette, and font pairings that reflected a warm, cozy, and trustworthy feel.
Custom Logo Design – A simple, organic logo that felt approachable yet refined.
Squarespace Website Setup – A fully customized build using our Ava template, restyled to showcase McKenzie’s practice and approach.
Image Sourcing – Selected soft, earthy stock photography that matched her calming aesthetic.
Copywriting Support – Helped her craft clear, welcoming website copy that explains her process and invites clients to take the next step.

The end result was a rich and cozy website that balances professionalism with approachability. It gives visitors a sense of calm from the very first scroll.

Her Words, Not Ours

McKenzie loved how her new brand and website came together.

“Omg! This looks amazing! I am so grateful for this! I love the colors and the logo! You are awesome! Thanks so much for this!”

The Result

McKenzie’s new online home for Nix & Birch Counseling perfectly reflects her calm, supportive approach to therapy. What once felt like a blank digital space is now a welcoming extension of her practice that helps visitors feel grounded, informed, and ready to reach out.

Her new brand palette and typography immediately convey warmth and professionalism, while the simplified site layout makes it easy for potential clients to understand her services and take action. The earthy tones and soft imagery we curated give the site a sense of safety and comfort, setting it apart from the often sterile or overly clinical feel of traditional therapy websites.

By pairing gentle visuals with thoughtful copy, we helped McKenzie clearly communicate her unique expertise in trauma-informed care and somatic practices without overwhelming her audience. She now has a cohesive, professional website that not only builds trust with new clients but also gives her confidence in how she presents her business online.

Want a Similar Look?

Love McKenzie’s soft, inviting style? Our Ava Squarespace Template is a perfect foundation for therapists, coaches, or service providers who want a professional site with a warm, welcoming feel.

See The Full Carbon and Clay Template Shop