Custom Squarespace Website for Speaker and Scholarship Coach
Client: Rockell Bartoli, Motivational Speaker and Scholarship Coach
Project Type: Custom Squarespace Website Redesign + SEO Setup + Brand Integration
Industry: Education & Public Speaking
A Digital Refresh for a Mission-Driven Speaker
When Rockell Bartoli came to Carbon & Clay, she had already built an inspiring career as a motivational speaker and scholarship coach helping students and families navigate the path to college success.
Her previous website housed valuable information, but it no longer reflected the level of professionalism, warmth, and clarity that defined her work. Rockell needed a website that could support her growing brand: one that spoke directly to both her student audience and the educators and organizations who hire her to speak.
What We Created Together
We designed a custom Squarespace website that served as both a marketing hub and resource center. Our goal was to build a digital home that captured Rockell’s energy and credibility while creating simple, intuitive paths for her audiences.
Our project included:
✔️ Brand Integration — Applied existing brand colors, imagery, and tone across the new design for a cohesive, professional look.
✔️ Custom Squarespace Redesign — Structured each page for clarity and flow, highlighting key offerings like speaking engagements, coaching, and resources.
✔️ SEO Setup and On-Page Optimization — Ensured her site was optimized for terms related to motivational speaking, scholarships, and student success.
✔️ Audience-Focused Copy Layout — Designed sections that spoke clearly to both parents and educators while keeping navigation simple for students.
The result was a site that balanced personality and professionalism — showcasing Rockell’s impact while making it easy for schools, organizations, and families to connect.
The Process
Our collaboration focused on accessibility, clarity, and tone. Rockell’s audience includes both students and adults, so the site needed to feel motivational but also authoritative.
We refined her messaging to emphasize her credibility as a speaker and educator, structured pages for quick readability, and incorporated testimonial elements that highlighted her proven results.
Her homepage became a snapshot of her brand story, pairing authentic imagery with clear CTAs that lead visitors to her services, booking information, and resources.
The Outcome
The new website became a confident reflection of Rockell’s mission and expertise keeping it approachable, inspiring, and built to grow with her brand. It now functions as a reliable platform for her speaking engagements, scholarship coaching, and online resources, while positioning her as a trusted authority in education and student success.
Build a Website That Reflects Your Mission
At Carbon & Clay, we help educators, speakers, and service-based entrepreneurs elevate their online presence with thoughtful design and intentional strategy.
Book your call with Melissa McKenzie, founder of Carbon and Clay Design Co!
