Showit Website and funnel build for functional nutritionist

Jan 3

Client: Megan Crozier, Functional Nutritional Therapy Practitioner
Project Type: Custom Website Copywriting + Sales Pages + Funnels + SEO Strategy
Industry: Functional Nutrition, Women’s Health, Gut and Hormone Support

About the Client

Megan Crozier is a Functional Nutritional Therapy Practitioner and Restorative Wellness Practitioner who helps women uncover the root causes of bloating, fatigue, hormone imbalance, and metabolic dysfunction.

Her work focuses on gut health, mineral balance, thyroid support, and sustainable nourishment for women who are tired of guessing and want real answers. With a growing audience across social media, YouTube, and her podcast, Megan needed a website and messaging ecosystem that could support both education and conversion at scale.

She was expanding her offerings beyond 1:1 coaching into courses, lab based programs, and evergreen funnels, and wanted everything to feel calm, grounded, and deeply aligned with her philosophy.

About the Project

When Megan reached out, she already had strong expertise and a loyal audience. What she needed was clarity, structure, and a cohesive system that could bring all of her work together in one place.

Her goals were clear:

Create conversion focused sales pages without sounding salesy
Build funnels that guide women from free education into paid offers naturally
Optimize her site for SEO and long term traffic growth
Organize her growing list of programs, labs, and resources
Ensure everything felt nourishing, simple, and easy to navigate

This was not just a website project. It was a full messaging and ecosystem build.

What We Created Together

Website Copywriting
We rewrote and structured her entire website with clear, grounded copy that speaks directly to her ideal client while supporting SEO and conversions. This included the homepage, about page, services, courses, podcast, YouTube, free resources, contact, book a call, and error pages.

Sales Pages
We developed detailed, conversion focused sales pages for:

1:1 Functional Nutrition Coaching
The Gut Lab Mini
HTMA Review
Fueled Female Reset
Root Cause Gut Method audio course

Each page was built using the same strategic framework so her site feels cohesive and intentional.

Freebie Funnels + Tripwires
We created opt in pages, thank you pages, and tripwire flows for:

The Gut Audit
A 47 dollar digestive mini course
Multiple free resources and assessments

Each funnel was designed to nurture trust first, then guide users toward the most aligned next step.

SEO Strategy + Content Architecture
We mapped keywords across her site, blog, sales pages, and images to support long term search visibility. This included:

SEO rich page structure
Blog category planning
Pinterest friendly image naming
Meta titles and descriptions
Content hubs for gut health, hormones, minerals, and testing

Launch and Traffic Plan
We delivered a clear, repeatable launch and traffic strategy built around:

Social content rotation by offer
Monthly and quarterly webinars
Blogging and Pinterest for passive traffic
Evergreen funnels tied to education

The Process

This project was highly collaborative and deeply strategic. We worked through every offer, resource, and pathway together to ensure nothing felt disconnected or overwhelming.

Instead of adding more content, we focused on clarity.
Instead of pushing urgency, we built trust.
Instead of one off pages, we created a system that grows with her business.

By the end of the process, Megan had not just copy, but a framework she can continue to build on.

The Result

Megan’s website now reflects the way she works with clients: calm, grounded, educational, and deeply supportive.

Visitors can:

Understand her philosophy in seconds
Find the right offer without confusion
Learn through free resources
Move seamlessly from education into paid support

Her funnels now guide women from free content into courses, labs, and coaching with clarity and confidence. Her site is positioned to grow with her audience, her offers, and her long term vision.