Dog Breeder Custom Squarespace E-commerce Website and Automation Build

Jan 3

Client: Home Sweet Home Doodles LLC
Project Type: Custom Website Copywriting + Funnel Build (Available Puppies, Waitlist, Deposits, Email Automations)
Industry: Ethical Dog Breeding, Mini Aussiedoodles and Mini Bernedoodles

About the Client

Home Sweet Home Doodles LLC is a family-run, ethical doodle breeding program located in Northeast Alabama, specializing in home-raised Mini Aussiedoodles and Mini Bernedoodles. Their program is built on transparency, health-tested parent dogs, early socialization, and a deeply personal, family-first approach to placing puppies.

As demand for their puppies grew, the client needed a website that could clearly communicate trust, simplify the reservation process, and guide families from first inquiry to confident commitment, without pressure or confusion.

About the Project

When Home Sweet Home Doodles reached out, they had a clear goal: create a website that felt as warm and genuine as their breeding program, while also functioning as a professional, streamlined system for inquiries, reservations, and future litters.

They needed more than just pages. They needed clarity.

The project focused on building a site that educates families, answers real questions upfront, and removes friction from the puppy-buying process, while maintaining ethical standards and emotional sensitivity.

What We Created Together

Website Copywriting
We developed clear, conversational, SEO-friendly copy across the entire site, including the Homepage, About page, Available Puppies shop page, Parent Dogs page, FAQs, Contact page, and Waitlist page. Every section was written to build trust, reduce repetitive questions, and guide visitors toward the right next step.

Available Puppies + Deposit System Strategy
We structured a reservation system that allows families to place a non-refundable deposit online, automatically marking puppies as “Reserved for a Family” while keeping listings visible for transparency and social proof. Final payments are handled intentionally through private links or in-person arrangements.

Waitlist Funnel
We built a complete waitlist experience for when litters are fully reserved, including a waitlist landing page, qualifying form, confirmation page, and automated email response. This ensures no traffic or interest is lost when puppies sell out.

Email Automation Copy
We created a full email suite to support the client’s process, including waitlist confirmation, deposit confirmation, puppy reservation confirmation, cart abandonment, pickup preparation, final payment, and testimonial request emails.

SEO and Local Optimization
The entire site was optimized for local search in Northeast Alabama, with keyword-aligned copy, SEO-friendly image naming guidance, blog content strategy, and educational posts designed to support Google and AI-driven discovery.

The Process

This project was highly collaborative and intentional. We worked page by page to clarify messaging, refine tone, and ensure every part of the site aligned with the client’s values and real-world process.

Special attention was given to ethical language around deposits, reservations, and availability. The goal was never urgency for urgency’s sake, but confidence through clarity.

By the end of the project, Home Sweet Home Doodles had a system they could confidently run without constant manual follow-up, while still maintaining a personal, family-oriented experience.

The Result

The final website feels exactly like the Home Sweet Home Doodles brand: warm, transparent, and trustworthy.

Families can now easily:
• Understand the breeding program and values
• Browse available puppies with confidence
• Reserve puppies through a clear deposit system
• Join a waitlist when litters are full
• Receive timely, thoughtful communication throughout the process

Since launch, the site has helped streamline inquiries, reduce confusion around reservations, and position the client as a trusted, ethical breeder in their region.