Squarespace Website for online boutique
Client: Whitney, Founder of Hello Happy Co.
Project Type: VIP Day, Logo Refresh + Brand Design + Squarespace Website Setup + Online Store Integration
Industry: E-Commerce & Online Boutique
A Joyful Brand and Online Store Built in a Day
When returning client Whitney came back to us, she had a brand-new dream — to launch an online boutique and community movement called Hello Happy Co.
Hello Happy Co. helps women discover their God-given calling through in-person gatherings, faith-centered encouragement, and an online shop featuring products designed to inspire connection, hospitality, and joy. Whitney wanted a space that stayed true to her existing personal brand while creating a bold, colorful identity that could stand on its own.
Because Whitney had worked with us before, she trusted our process to bring her new idea to life quickly and chose our VIP Day service to make it happen.
What We Created Together
In one focused day, we transformed Whitney’s concept from an idea into a fully branded, functional online shop built on Squarespace e-commerce — a platform chosen for its simplicity, design flexibility, and ease of management.
Our work included:
Logo refresh and submark that complemented her personal brand while giving Hello Happy Co. a joyful, distinctive identity
Color and font updates to create a cohesive but separate visual presence under her brand umbrella
Squarespace customization using our Uptown Girl template as a base, redesigned with fun washi tape graphics and bright, inviting visuals
E-commerce setup and Stripe integration for seamless checkout and product management
Shop and product page buildout that balanced storytelling, design, and ease of use
The result was a professional, on-brand online store that feels both faith-driven and full of life — all completed in just one day.
A Faith-Filled Brand With Heart
Hello Happy Co. is more than an online shop. It’s a reminder that joy and purpose can coexist, even in difficult seasons. Every detail of the site, from the colors to the messaging, reflects Whitney’s mission to help women live joyfully, build community, and embrace their God-given purpose.
This project built on our long-standing creative partnership, evolving her personal brand into a new business chapter while keeping the same warmth, clarity, and authenticity that define her work.
Squarespace is your easy button to an Online Storefront.
If you’re ready to launch an e-commerce brand, boutique, or product-based business on Squarespace, we’d love to partner with you to bring your vision to life. You’ll walk away with a professional, fully functional website and shop without the long timelines or e-commerce tech stress.
