Squarespace Website for Keynote Speaker and Sleep Consultant
Client: Michele Kreuzer
Project Type: Custom Brand Strategy, Squarespace Website Design, Copywriting, Funnel Build (Lead Generation + Email List Growth), Search Engine Optimization
Industry: Public Speaking, Corporate Wellness, Behavioral Science
Reframing Rest as a Business Strategy
When keynote speaker and behavioral sleep specialist Michele Kreuzer reached out, she was preparing to scale her message from individual coaching to corporate stages.
Her work sits at the intersection of wellness and performance, helping teams use sleep science to improve morale, retention, and productivity. But her old site didn’t communicate the depth or professionalism behind her approach.
She needed a digital home that reflected her credibility and connected with the decision-makers hiring her: HR leaders, event planners, and wellness directors who value measurable impact.
What Michele Really Needed
Michele first imagined a light website refresh. After our kickoff call, it became clear she needed more: a strategic repositioning of her entire online presence.
Here’s what we uncovered:
Her language centered on sleep, but her clients searched for solutions to burnout and underperformance.
The site needed clear, fast paths for corporate buyers to understand her services and book.
Her brand voice and visuals needed to project calm and authority.
We shifted the focus from “better sleep” to “better business through rest,” giving her message a stronger foothold in corporate wellness.
Why We Chose Squarespace 7.1
We built her new site on Squarespace 7.1 for its flexibility, simplicity, and modern design options.
This platform allowed us to:
Create a clear, high-end layout that mirrors her new brand direction
Segment content for speaking, consulting, and media inquiries
Integrate lead capture, downloadable media kits, and event reels seamlessly
Use on-page SEO tools to target terms like “Squarespace website for keynote speakers” and “speaker website design”
Give Michele the ability to edit and update her content independently
How We Brought It All Together
Custom Brand Strategy
We redefined Michele’s positioning to emphasize her scientific background and corporate expertise, building a bridge between wellness and measurable workplace results.
Squarespace Website Design
The new design balances calm with credibility with a modern interface and refined typography, grounded color tones, and intuitive navigation that guides visitors toward booking.
Website Copywriting
We rewrote her site copy from the ground up, focusing on clarity and conversion. The new messaging speaks to real business challenges like retention, engagement, and performance; not just “better sleep.”
Funnel and Email Growth System
Her site now includes opt-ins for event planners, a downloadable speaker kit, and automated email flows to nurture inquiries and new subscribers.
SEO Optimization
We built an SEO strategy around solution-driven search terms like “productivity through rest” and “behavioral science for burnout recovery.” The goal: reach both wellness and HR audiences through organic search.
The Outcome
Michele’s new website positions her as a trusted expert in corporate wellness as well as a revered and trusted keynote speaker.
Her messaging and visuals are much stronger and more clear.
Her platform finally reflects the professionalism she delivers on stage.
The site now attracts qualified leads through Google search and gives decision-makers everything they need to take action: credibility, clarity, and a seamless booking experience.
Build Your Platform with Purpose
Your website should do more than showcase your résumé, it should also help you get booked.
At Carbon & Clay, we design Squarespace websites that connect thought leaders with the audiences they’re meant to serve.
Let’s create a space that works as confidently as you do.
