Custom Squarespace Website and Funnel Build for The SoCal Doula
Client: Erica Day, Founder of The SoCal Doula
Project Type: Custom Squarespace Website + Copywriting + Funnel Build (Freebie + Tripwire)
Industry: Birth and Postpartum Doula Services
About the Client
Erica Day is the certified doula and educator behind The SoCal Doula, providing evidence-based, heart-centered support for families throughout pregnancy, birth, and postpartum in Orange County, California.
With a growing local reputation and over five years of experience, Erica wanted her website to feel like an extension of her care—warm, real, and genuinely supportive. She was launching her first digital course and needed a platform that could not only represent her birth and postpartum services but also support future offers and lead generation.
About the Project
When Erica reached out, she had a clear vision: a professional site that blended education with connection. She needed a place where clients could learn about her doula services, register for classes, and download resources—all without feeling overwhelmed.
We built her new website on Squarespace 7.1 with a design that feels modern, coastal, and full of life. Every section was intentionally crafted to reflect her tone—calm, conversational, and full of heart.
What We Created Together
Custom Squarespace Website Design – Full site design with five service pages, mobile optimization, and SEO-friendly layouts.
Copywriting – Clear, approachable copy that explains doula services in plain language while reinforcing trust and expertise.
Lead Generation Funnel – We developed a freebie and tripwire system to nurture potential clients, starting with a Postpartum Planning Guide and leading into a “Your Best Birth Bundle.”
Course Launch Support – Built a simple course sales page with a 1-year access model and future upgrade options.
Email Marketing Setup – Integrated her lead magnet with Kit (ConvertKit), including automated sequences for nurturing new subscribers.
Launch Strategy – Delivered a custom “Launch and Traffic Plan” to help Erica promote her new website through content, local SEO, and Instagram marketing.
The Process
This project was deeply collaborative from day one. We worked side-by-side to refine her brand message, finalize her copy, and build a user experience that guides visitors from first-time browsers to confident bookings.
Erica’s attention to detail and warmth made this project special—she cared about every line of copy and every photo placement. We also supported her through the tech setup, integrations, and post-launch training so she could feel completely confident managing her new site.
By launch day, she had not just a website, but an entire marketing foundation.
The Result
The new SoCal Doula website feels like walking into Erica’s world—calm, confident, and grounded in expertise. Visitors can easily explore birth and postpartum support, read testimonials, register for her classes, or download helpful guides.
Her launch feedback said it all:
“I literally cried looking through it—happy tears because you brought my vision to life and made it better than I ever could have imagined.”
Since launch, Erica’s site has helped her streamline inquiries, grow her list, and establish her as a leading doula in Southern California. Her freebie-to-offer funnel now generates consistent leads, while her class sales continue to grow each month.
A Website That Feels Like Home
At Carbon & Clay, we specialize in creating Squarespace websites for service providers who want more than just a digital presence—they want a system that works for them.
If you’re ready to grow your visibility and attract aligned clients with confidence, we’d love to help you build your next chapter.
👉 Let’s talk about your project.
