Custom Squarespace Website for With The Kings
Clients: Dillon and Sarah King, Founders of With The Kings
Project Type: Custom Brand + Squarespace Website Redesign + Illustration + Strategy Alignment
Industry: Business Coaching & Automation
Turning an Automated Business into a High-End Brand
When Dillon and Sarah King came to us, their website no longer reflected the success and lifestyle they had built.
As founders of With The Kings, a thriving, automation-based coaching company that teaches entrepreneurs how to create freedom through systems, they had far outgrown their original DIY setup.
Their existing Squarespace site was simple, functional, but dated. It didn’t convey the professionalism, authority, or adventure their brand had come to embody.
They wanted something that looked as professional as the businesses they help others build and felt established, premium, and true to their outdoorsy lifestyle.
The Branding Process
We started by building a timeless, nature-inspired brand identity that reflected their balance of structure and freedom. Their new color palette drew from natural tones like earth, sky, and forest which created an adventurous and grounded aesthetic.
We refined their logo and supporting graphics, incorporating custom illustrations that would carry throughout the website and marketing assets. The goal was to design a cohesive visual identity that reflected both professionalism and personality, but felt free but focused.
The Website Process
With the new branding complete, we moved to their Squarespace website redesign.
Using strategic design and storytelling, we built a high-end digital home that communicated clarity, confidence, and movement.
Together with the Kings, we:
Translated their new brand identity into a fully custom Squarespace layout.
Integrated their updated color palette and illustrations for a cohesive, elevated look.
Enhanced user flow and hierarchy to better communicate their high-ticket offers.
Used subtle animation and visual rhythm to capture their energy and passion for freedom-driven business.
The collaboration was deeply hands-on. The Kings’ creative direction paired perfectly with our design experience, resulting in a site that looked professional yet personal.
The Result
The final website now mirrors With The Kings’ signature blend of entrepreneurship and adventure.
It reflects their growth, aligns with their premium programs, and creates a clear, inspiring user journey for their audience.
The rebrand not only elevated their digital presence but redefined how they show up in the online coaching space as leaders, mentors, and creators of a lifestyle business that truly walks the talk.
Dillon and Sarah continue to help entrepreneurs build systems that give them freedom and now, their website embodies that same philosophy.
Ready for a Custom-Looking Website Without the Custom Price Tag?
You don’t need a massive budget to create a premium, personalized website. At Carbon & Clay, our Squarespace templates are designed to give you a custom look at a fraction of the price.
Want something like the Kings’ site? Our Wildflower Template includes similar dynamic animation features and modern styling. Book a template customization to get your own semi-custom website scheduled.
