Strategic Website Design & Brand Education for Service-Based Businesses

This blog is for professional service-based business owners who know their website matters, but don’t have time to experiment or piece things together. You’ll find clear guidance on what matters, what doesn’t, and when it’s worth handing things off to an expert.

High-Converting Website Pages Carbon & Clay High-Converting Website Pages Carbon & Clay

How to create a Killer Hero Section on your website

The hero section of your website is the very first section that is sometimes referred to as "above the fold". (An old newspaper printing term for what showed on the front page of the paper before the crease.) Think of your hero section as the first section of your site. It needs to fit on the screen before the cut off where someone has to scroll down.

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Visual Identity & Brand Design Carbon & Clay Visual Identity & Brand Design Carbon & Clay

Elevate Your Presence with the Jas Squarespace Template for Influencers, Coaches, and Network Marketers

We're thrilled to pull back the curtain on a project: the Jas Squarespace website template.

But here's the twist—this template isn't just a creation; it's a story, an inspiration sparked by the incredible journey of our friend and influencer-extraordinaire, Jasmin Niemiec. The Jas template is boldly aesthetic with a touch of that delightful “messiness” we all resonate with. This Squarespace website template was specifically crafted for influencers, coaches, and network marketers in mind - just like Jasmin.

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Can You Create a Tripwire on Squarespace? Yes, Here’s how!

Tripwires are landing pages on your website that enable you to sell low-ticket passive income products daily from your website. There are plenty of third party sites that will host a tripwire page for you. But why pay an extra subscription to yet another monthly business expense when you can easily set one up on your own Squarespace website for free and keep all your data and web analytics in one place? Here’s how.

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Website Strategy Fundamentals Carbon & Clay Website Strategy Fundamentals Carbon & Clay

Why Every Website Needs a Blog or Podcast

In the ever-evolving digital landscape, one thing remains constant: the power of engaging content. As websites strive to captivate their audience's attention and climb the ranks on search engines, integrating a blog or podcast has become a crucial strategy. Let's dive into why having a blog or podcast is not just an option but a necessity for any website and any industry.

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Visual Identity & Brand Design Carbon & Clay Visual Identity & Brand Design Carbon & Clay

How to pick fonts like a pro

When you first started your business, did you expect to play so many roles to keep it running? I know we didn’t! Eventually your goal might be to hire a team, but in the beginning you’re doing all the tasks yourself. Our goal today is to help relieve one of those many hats you are wearing and make picking your fonts easy. Picking fonts is a huge part of the design process of your website – they help create brand consistency. Here are a few tips to help you pick your brand fonts like a pro!

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how to make sales easily with your website

Your website is a powerful tool. It has the power to create the perfect atmosphere for easy sales. We can use amazing and strategic design to make it easy for website visitors to make you their choice. But, you have to be able to catch their attention and direct them to the information they want to know most – and fast.

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5 Design Layouts you Can Easily Steal for your Website

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Brochure titled '5 Design Layouts you Can Easily Steal for your Website' with a modern workspace background, including a computer monitor, a plant, a coffee cup, and a keyboard.