Can You Create a Tripwire on Squarespace? Yes, Here’s how!
If you’ve ever wished your Squarespace website could make sales while you sleep, here’s the secret: you absolutely can, and you can do it with a tripwire page.
A tripwire page is one of the easiest ways to turn website visitors into paying customers, even if they’ve never bought from you before. And yes, you can absolutely make a tripwire on Squarespace without third-party tools, extra subscriptions, or tech frustrations.
I waited more than two years before adding a Tripwire to my own site. And every day that a $17 sale notification hits my inbox, I wish I’d done it sooner.
Let’s talk about what Tripwires are, how they fit into your Squarespace sales funnel, and how to build one that quietly supplements your service-based business income.
What Is a Tripwire Page?
A Tripwire page is a simple landing page on your Squarespace website that offers a low-cost, high-value product, typically between $7 and $47, designed to convert new subscribers into first-time buyers.
Think of it as the bridge between your freebie and your paid services.
Someone signs up for your free resource (your lead magnet), and instead of just getting a thank-you message, they’re redirected to a limited-time offer: your Tripwire.
That one small purchase shifts their relationship with your business. They’ve gone from curious visitor to paying customer, which makes it far easier to sell your higher-ticket offers later through email nurturing.
Once they buy, you can set up an automated follow-up email sequence (our favorite email service provider is Kit!) that delivers their product, provides value, and naturally introduces your signature offers.
Why Service-Based Businesses Should Use Tripwires
If you run a service-based business, you already know monthly income can feel unpredictable. One month, you’re fully booked. The next, you’re refreshing your inbox, waiting for inquiries to roll in.
A Tripwire page adds stability.
It’s an easy, low-effort way to make consistent micro-sales that support your bigger offers. Even one $17 sale a day adds up. That’s an extra $510 a month from something you’ve already created once.
Tripwires also:
Build trust with your audience through quick wins
Offset ad spend if you run lead-generation campaigns
Keep your brand top of mind between client projects
Give you a way to sell every single day from your Squarespace website
And the best part? Once it’s set up, it runs quietly in the background.
Real Tripwire Ideas for Different Industries
Not sure what to sell as your low-cost tripwire offer? Here are a few quick examples to get your ideas flowing, based off of real-life tripwires from past Carbon and Clay clients:
For Coaches:
Sell a pre-recorded mini masterclass or short training that ties into your signature program. For example, a $19 “Goal Setting Workshop” that leads into your 1:1 coaching container.
For Designers or Influencers:
Offer Lightroom presets, social media templates, or Canva bundles at a limited-time discount, such as $29 instead of $59.
For Bookkeepers or Consultants:
Create a simple Google Sheets template that helps people manage their income or expenses. Price it at $9 and follow up with emails that show how you can help them implement it more deeply.
For Food Bloggers or Fitness Creators:
Sell 30 days of meal plans with grocery lists or a quick-start fitness challenge for $17–$27.
You don’t need to reinvent your business to create a Tripwire! Start small, solve one problem, and give people a taste of what it’s like to work with or learn from you.
How to Choose the Right Tripwire for Your Business
The best Tripwire offers one specific result or “small win.” It should be:
Directly related to your freebie
Easy for someone to use right away
Valuable enough that they think, “If this is what their $17 offer gives me, I can’t imagine how good their full service must be.”
Here’s a quick exercise to find yours:
Look at your main freebie. (Here are Carbon and Clay’s!)
Ask, “What’s the very next step my audience would need help with after downloading this?”
Package that next step as a quick, actionable, paid resource.
For me, as a web designer, my clients often struggle with how to know when they should make their website live or they have trouble visualizing the layout of new website pages. So my lead magnets focus on those, and then my Tripwire helps them plan their content (the next step) before we ever start designing. It’s a win-win: they get clarity, and I get better-prepared clients.
Why You Should Build Your Tripwire Directly in Squarespace
There are plenty of expensive third-party sites that will host a Tripwire page for you. But why pay another subscription to yet another monthly business expense when you can quickly set one up for a fee you’re already paying and keep all your website analytics in one place?
Here’s why keeping your Tripwire on your Squarespace website makes sense:
You control all your analytics and checkout data
You can match the Tripwire page perfectly to your site’s design
You avoid juggling multiple platforms and monthly fees
It builds domain trust and keeps your customer experience seamless
When everything, from opt-in form to thank-you page, lives inside your own site, it looks more professional and converts better.
Key Components of a High-Converting Tripwire Page
A great Tripwire page follows a simple structure that combines strategy with good design. Here’s what to include.
1. A Clear, Irresistible Offer
Explain exactly what your audience gets and why it matters right now. Use urgency, such as limited-time pricing or expiring bonuses, to encourage quick action.
Pro tip: You can use Squarespace’s Countdown Block to add a timer directly on your Tripwire page and visually reinforce urgency.
2. Compelling Visuals
People make snap judgments about your website design in less than half a second. Keep the layout clean, the imagery relevant, and your offer front and center.
3. Strong Calls to Action (CTAs)
Don’t make readers hunt for your buy button. Add clear CTAs in multiple places, especially near the top, middle, and end of the page.
4. Trust Elements
Show testimonials from past clients or customers. If you’re just getting started, include feedback from your services or freebies until you collect Tripwire-specific reviews.
5. Limited-Time or Scarcity Element
Tripwires convert best when they feel exclusive. A countdown timer, limited-time pricing, or an expiring offer can give buyers that extra nudge to take action.
How to Create a Tripwire Page on Squarespace
Setting up a Tripwire page in Squarespace is easier than you think.
Create a new page. Use the “Blank Page” or a sales layout from your template.
Design the flow. Add a short headline, an image of your offer, and a quick value-driven paragraph.
Add your checkout button. Use a product block or Squarespace Commerce feature to link directly to the payment form.
Set up redirects. After someone opts into your freebie, use your form’s “Post-Submit Redirect” to send them straight to your Tripwire page.
Automate follow-ups. Connect your email marketing platform (Like Squarespace Email Campaigns, Kit, or Flodesk) to deliver the offer and nurture them toward your main service.
Once this is live, your Squarespace funnel can turn new leads into customers automatically, every day of the week.
My Experience: Why I Wish I’d Done This Sooner
I’ll be honest, I hesitated to add a Tripwire page because it felt like “one more thing” on my to-do list. For 2 entire years.
But after setting it up, it became one of the most reliable income streams on my site. Every time a $17 sale came through, I realized how powerful it was to create something once and let it keep working for me.
That’s exactly why every one of my Squarespace templates now includes a pre-built Tripwire page and training. You don’t need to figure out the tech or design from scratch; it’s already done for you.
Taking the time to establish and build a successful Tripwire page can feel overwhelming because it is one of the most crucial pages to get right. It is a sales page after all! And we know sales pages require good copy and strategy.
Bring Your Squarespace Tripwire to Life
Creating a Tripwire on Squarespace is one of the easiest, smartest ways to add passive income, build trust, and turn website visitors into lifelong customers.
You don’t need another platform or complicated sales funnel. You just need one page, one irresistible offer, and the confidence to launch it.
If you’re ready to build your Tripwire faster, our Squarespace website templates include plug-and-play Tripwire pages so you can go from “idea” to “live sales” in just hours.
That’s why Carbon and Clay Squarespace website templates include a fully built Tripwire page and step-by-step training, so you can start selling passively within hours.
Frequently Asked Questions
Can I create a tripwire page on Squarespace?
Yes. You can make a simple tripwire page on Squarespace by adding a low-cost product to a thank-you page and redirecting new subscribers there after they opt in.
What is a tripwire page and how does it work?
A tripwire page offers a small paid product right after someone downloads your freebie, turning new subscribers into first-time buyers and warming them up for future offers.
Why should service-based businesses use tripwire offers?
Tripwires create consistent, low-effort income while building trust and helping convert new leads into long-term clients.
What makes a good tripwire product?
Choose something inexpensive and quick to use—like a mini course, template, or checklist—that solves one small problem tied to your freebie.
How do I set up a tripwire funnel on Squarespace?
Create an unlinked thank-you page with your offer, update your form redirect, and link a checkout button. Then send the product automatically through your email platform.
Are there limitations when using Squarespace for tripwire pages?
Yes. Squarespace doesn’t have built-in countdowns or flexible pricing tools, so advanced features may need light code or third-party scripts.
