The hero section of your website is the very first section that is sometimes referred to as "above the fold". (An old newspaper printing term for what showed on the front page of the paper before the crease.) Think of your hero section as the first section of your site. It needs to fit on the screen before the cut off where someone has to scroll down.

Tripwires are landing pages on your website that enable you to sell low-ticket passive income products daily from your website. There are plenty of third party sites that will host a tripwire page for you. But why pay an extra subscription to yet another monthly business expense when you can easily set one up on your own Squarespace website for free and keep all your data and web analytics in one place? Here’s how.