Best Squarespace Features to Help You Get More Clients (As a Service-Based Business)
Squarespace is known for its clean, minimal website templates—but many business owners assume it’s just a basic website builder without real functionality.
In reality, it’s a powerful, user-friendly platform that, when set up with intention, helps small businesses increase inquiries, book more services, and grow without tech overwhelm.
I work with service providers—like personal trainers, therapists, and interior designers—who start out thinking they just need a nice-looking Squarespace website. Once we implement a few key features, their site starts working like an actual business tool.
Here are the Squarespace features I use the most with clients to help them turn a pretty website into a client-generating machine.
Let People Book You Instantly with Built-In Scheduling
Squarespace integrates Acuity Scheduling directly into your site so clients can book services, sessions, or consultations without ever leaving the page.
No more third-party links or email tag. You can set your availability, connect your calendar, and take payments—all through one streamlined tool.
When I build Squarespace templates for service businesses, I always recommend embedding a booking block on the Services or Contact page. It keeps things seamless and reduces friction for the client. This one change alone often leads to an immediate uptick in booked calls.
Turn Contact Forms Into Lead Starters
A well-designed contact form isn’t just about collecting names and emails. It’s part of your lead filtering process.
Squarespace forms can be customized with dropdowns, checkboxes, conditional logic, and more—so you can get the details you actually need, like service type, location, or project goals.
I use this with therapists and coaches especially—adding a few smart fields helps qualify leads before the discovery call and makes onboarding smoother.
You can also connect your form to email marketing platforms like Flodesk or ConvertKit to trigger automations or segment your list.
Make sure to set up a confirmation message or automatic email response so people know their form went through and what to expect next.
Build Sales Pages That Guide People to Book
Whether you’re offering VIP days, packages, or seasonal services, Squarespace’s layout options give you full control over your content flow.
You can design a high-converting sales page using image blocks, quote sections, content summaries, and built-in calls to action. This is especially helpful if you’re selling services that change seasonally or need extra explanation.
For example, when I build pages for wellness practitioners or interior designers, I use layout blocks to move people from “curious” to “clicking” with ease—breaking up long content with testimonial sliders or visual examples.
You don’t need custom code or a separate platform to make it look good. It’s all baked into the Squarespace site editor.
Use Squarespace’s SEO Tools to Get Found
This is where most business owners get overwhelmed—but Squarespace actually makes SEO pretty intuitive.
Inside each page’s settings, you can edit your title, URL slug, and meta description (which is what shows up in Google search results). You can also add alt text for images and check your site’s mobile responsiveness and speed—all in one place.
Squarespace’s new AI SEO suggestions scan your site and offer tips like “Add a meta description to this page” or “Improve your heading structure.” Here’s how I use it with clients:
I check the AI’s suggestions—but I don’t blindly accept them.
I still write human-first content with the keyword in mind (like “squarespace website for photographers” instead of something robotic).
I prioritize page-specific SEO. Every page should target a slightly different keyword or search intent.
For example, I worked with an insurance agent whose original site just listed her services generically. We updated each page title to reflect what people were searching locally—like “Auto Insurance in Nashville”—and used Squarespace’s built-in tools to add proper alt text and image compression. Leads from search started trickling in within two weeks.
If you’re building a Squarespace website, this should be a priority—not an afterthought.
Use Analytics to See What’s Working
You don’t have to guess which pages or content are helping your business grow. Squarespace Analytics gives you the data that matters: top-performing pages, traffic sources, popular search terms, and user engagement.
This is one of the first things I review with clients after a new site launch. If your “Work With Me” page is getting more visits than your homepage, that’s where you should focus your strongest messaging and calls to action.
You can also connect Google Search Console to uncover what keywords are driving traffic, and where your blog posts or service pages are ranking in search engines.
If you're not checking your analytics monthly, you're likely spending time creating content or pages that aren't supporting your goals. A quick monthly check-in can guide what to tweak or what to double down on.
Bonus: Offer Exclusive Content With Gated Pages
Squarespace Member Areas let you create password-protected content that only clients or subscribers can access. You don’t need to build a full-blown membership site—this works even for solo service providers.
You can use gated content to:
Deliver intake forms or session guides
Share templates or checklists
Create a private resource hub for ongoing clients
Drip out educational content for workshops or VIP days
For service-based businesses, this builds trust and adds value without requiring a new platform. I often create one simple member page for therapists, nutritionists, or consultants that includes session prep materials and post-session resources.
It levels up your client experience—and keeps your site feeling custom without the complexity.
Want Your Squarespace Site to Work Harder?
These features aren’t just “nice to have”—they’re tools that, when set up correctly, help you spend less time chasing clients and more time serving them.
If you’re ready to make your Squarespace website an active part of your business strategy:
Download the [Website Launch Blueprint]
Grab a [conversion-optimized template] built for service providers
Or book a [done-for-you build] and let’s create something that helps your business grow
You already have the platform. Now let’s use it like a pro.
Frequently Asked Questions
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Some of the most useful features include built-in scheduling (Acuity), customizable contact forms, flexible sales page layouts, intuitive SEO tools, and client-only content areas through Member Areas. These tools help turn your site into a system—not just a brochure.
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Yes. Squarespace is built for business owners who want a clean, professional site without hiring a developer. The platform’s drag-and-drop editor and built-in features make it easy to manage your own site after setup.
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When set up strategically, your Squarespace site can attract more leads through search engines, guide visitors to book with clear calls to action, and simplify your inquiry and onboarding process. It’s all about using the right tools in the right places.
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Yes—especially with its new AI-powered SEO suggestions. You can edit all your metadata, alt text, and URLs directly within the platform. While it won’t do the work for you, Squarespace gives you everything you need to optimize your content for search.
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A template gives you a starting point for layout and design, while a custom site is tailored to your business goals, messaging, and client journey. I often start with a template and then customize it for strategy, structure, and performance.
