Custom Website Design for Christian Life Coach
Emily Ricks came to us ready to step into her next level, not just as a faith-based coach for mothers, but as a whole brand. She had been in business as a certified life coach for years and had used her website she DIYed for as long as she had been in business.
She had new clarity on her ideal clients, services and offer. She felt her website and brand did not feel complete or as professional and she wanted to come across. It had worked, but her growth in her business had her wanting a whole re-brand.
She had a vision and momentum, she was ready for a website that reflected her growth or supported the level of transformation she delivered.
Her previous site was doing it’s job, but she was ready to build something custom that felt like it reflected her values and her mission. It wasn’t built to convert and build an email list, didn’t showcase her unique method, and lacked the customer journey and experience to scale her coaching business online.
She needed a new website that could hold space for her unique coaching approach and help her grow her new ideal audience with clarity, personality, and purpose baked into every page.
what we delivered:
Custom Brand Strategy and Design. (New logo, expanded color palette, new fonts, brand guidelines document, Social Media Templates, Podcast Cover, Email Newsletter templates, New Lead Magnet Design)
Custom Website Design (Squarespace)
Funnel Build (Opt-In Pages, Tripwire brainstorming and Sales page, Checkout page, Email Automation and Sequence Written, Webinar Landing page, Sales Emails for Webinar Offer)
Copywriting (Conversion-Focused Full Rewrite)
Search Engine Optimization (Keyword-Optimized Pages + Images)
How We Collaborated on Her Website
Our job was to translate Emily’s deep coaching work into a digital experience that could build connection, establish trust, and invite more aligned coaching clients into her world without ever feeling salesy or overwhelming.
✔️ Created a fully custom Squarespace website for coaches, structured to nurture and convert
✔️ Crafted clear, voice-aligned messaging across her site to support her client journey
✔️ Wrote conversion copy using buyer psychology, storytelling, and her unique coaching approach
✔️ Built out opt-in funnel pathways with multiple entry points for different client types
✔️ Optimized the site for keywords like “coaching website,” “business coaching,” and “website design for coaches” to increase visibility
During the copy process, we also worked closely with Emily to capture the emotional arc her clients experience so that we could create a visual experience that matched what it felt like to work with her.
The Result
Emily’s new site is a blend of professional polish and heartfelt faith-led purpose, reflecting her mission and her values in every visual asset.
Now, when visitors land on her site, they’re not just reading about what she offers. They’re connecting. The site invites them into the experience of coaching with Emily: warm, grounded, and transformational.
The site has already helped her grow her email list through targeted opt-ins and has helped her grow her academy membership as well as streamline multiple aspects of her business, allowing her more time to coach even more clients.
your turn to Elevate Your Coaching Brand!
You’ve done the work. You’re clear on your message. Now you need a website that carries that clarity into the online world and brings in aligned clients who are already halfway to yes.
We love to build custom websites for coaches and course creators ready to scale, stand out, and serve with soul. Let’s build yours together.
