Clean & Vibrant Squarespace Website for Portland-Based Practitioner
Client: Phoebe MacRae, Founder of Brilliant Movement
Project Type: Squarespace Template Setup + Copywriting Support + SEO Optimization + Site Migration
Industry: Health & Wellness / Neuromovement Practitioner
Helping a Movement Practitioner Modernize Her Online Presence
Phoebe MacRae, founder of Brilliant Movement, is a fully Certified and Master Level trained Anat Baniel Method® NeuroMovement® Practitioner based in Portland, Oregon. She teaches private lessons to children and adults and leads workshops for parents, teachers, and organizations exploring the power of movement in development and healing.
Phoebe came to Carbon & Clay ready for a full website refresh. Her previous Squarespace site had served her well for years but no longer reflected the professionalism and energy of her evolving practice. She wanted something cleaner, brighter, and easier to navigate — a site that made information about NeuroMovement® approachable and accessible.
What We Created Together
We restyled our Jas Squarespace Template to create a modern, elevated experience that honored Phoebe’s work while simplifying her user experience.
Here’s how we brought the new Brilliant Movement website to life:
Template Customization — Restyled the Jas Squarespace Template, replacing the original dark palette with bright, refreshing tones inspired by Phoebe’s existing brand.
Copywriting Support — Helped organize and refine her content to clarify what NeuroMovement® is, who it benefits, and how visitors can book sessions.
SEO Optimization — Updated page titles, image descriptions, and alt text for better visibility and search rankings.
Navigation & User Experience — Streamlined the menu and page flow to help visitors easily find private sessions, workshops, and contact info.
Squarespace Migration — Transitioned content from her older Squarespace 7.0 site to the Fluid Engine platform for improved flexibility and performance.
Technical Setup — Integrated contact forms, newsletter sign-ups, and back-end automations to support her growing client base.
The result is a vibrant, intuitive, and welcoming website that perfectly mirrors the clarity and warmth of Phoebe’s practice.
“My site looks so lovely! Thank you, Melissa. Everything feels so easy to navigate, and I love how clean and bright it turned out.”
The Result
The redesigned Brilliant Movement website now reflects Phoebe’s expertise and creates a welcoming first impression for potential clients. With simplified navigation, updated copy, and a fresh, airy aesthetic, her online presence now feels as polished and transformative as the work she does in her Portland studio.
Want a Professional Refresh That Reflects Your Brand?
If your Squarespace site feels outdated or cluttered, let’s update it together. A template customization is the perfect way to revitalize your online presence with design, SEO, and strategy all built in.
