THE ASH & EMBER
Squarespace Template
A premium Squarespace template with conversion-focused design, built-in SEO architecture, and an AI-powered copy guide — built on the framework behind 400+ client websites.
Because pretty doesn’t convert. Strategy does. Designed for creatives, artists, and service providers who want a website that works as hard as they do.
$797
One-time purchase. Everything included.
LET’S BE HONEST
You’ve bought a template before.
What usually happens
You buy a beautiful template. You install it. You open it up and stare at the placeholder text. You think “I’ll write the copy this weekend.” That was four months ago. The tab is still open. Your Instagram bio still says “website coming soon.”
Pretty doesn’t convert. It’s not a design problem — it’s a finishing problem.
What’s different here
This template is different. Every page is designed with conversion strategy and SEO architecture already built in. You get a prep checklist so you’re ready before you start, a page-by-page guide so you know exactly what goes where, and an AI copy tool that gives you a strategic first draft for every section — sized to fit the layout so you’re never cramming a paragraph into a headline.
You add your voice. We handled the structure.
Take a Peek Inside
Designed to turn clicks into clients, here's a sneak peek at all the pages you’ll receive.
THREE EXPERTS. ONE PURCHASE.
What’s built into every page
01
Melissa’s Design
Every layout, section order, and conversion flow is based on 10+ years and 400+ websites built for service-based businesses. Pretty doesn’t convert — strategy does. And that strategy is built into every page.
02
SEO Architecture
Proper heading hierarchy, keyword placement, meta titles and descriptions, and internal linking — all pre-built into the template so you can’t accidentally break it. Your site is ready for Google from day one.
Scroll The Homepage
Ash & Ember Squarespace Template for Artists and Creatives
01
AI-Powered Copy Guide
Claude AI gives you a strategic first draft for every section of every page — already sized to fit your template’s layout. You add your voice, your stories, your personality. The structure is done. The human touch is yours.
BEFORE YOU TOUCH THE TEMPLATE
Your Launch Prep Checklist
Everything you need is gathered and ready before you open Squarespace. This is the step most templates skip — and the reason most templates never get finished.
Brand Photos
8–12 photos of you, your work, and your workspace. A mix of headshots, lifestyle shots, and detail images that match your brand’s tone.
We tell you exactly which photos go where in the template.
Brand Colors & Fonts
2–4 brand colors as hex codes and 2 fonts: one for headings, one for body text. The template’s style editor makes swapping these take about 5 minutes.
Don’t have these yet? Brand in a Weekend ($32) walks you through choosing them.
Your Services / Offers List
Each service or package you offer with its name, a one-liner description, and price (if public). One per service — Claude formats them to fit the template.
The Services page supports up to 4 offers in the designed layout.
3 Outcomes Your Clients Want
Think about the results your ideal clients are searching for — the problems they want solved, the transformations they’re looking for. These become the foundation of your headlines.
We’ll help you turn these into the phrases that bring the right people to your site.
Headshot for About Page
One strong, well-lit photo of you — ideally professional quality. This is the single most important image on your entire website.
Specs: at least 1500px wide, consistent with your brand aesthetic.
Logo Files
Your logo in PNG (transparent background) and/or SVG format. One primary version and one simplified version for the site favicon.
No logo yet? Pair this with Brand in a Weekend ($32) to create one.
Your Core Offer
A clear sentence describing what you do, who you help, and the outcome you deliver. This becomes the DNA of every piece of copy Claude writes for you.
Don’t overthink this — Claude will help you refine it.
Social Proof
3–5 client testimonials, results, or credentials. Screenshots of DMs, reviews, or quotes you’ve collected. These go into specific sections on multiple pages.
We map exactly which testimonials work best on which pages.
6 DESIGNED PAGES
Your Complete Site, Page by Page
Every page is professionally designed with a strategic layout, proper SEO heading hierarchy, and a clear role in converting your visitors into clients.
01.
Homepage
Your storefront. First impression. Primary ranking page.
7 sections designed in conversion order: Hero with your primary keyword headline → Problem/empathy statement → About preview → Services overview with individual CTAs → Social proof/testimonials → Lead magnet or email opt-in → Final CTA. Claude gives you a strategic first draft for each section, sized to fit the exact layout.
H1: Primary keyword headline H2: Services H2: About preview H2: Testimonials Meta title + description Internal links to all pages
02.
About / My Story
Your trust builder. Where visitors decide if they like you.
3-block layout: Your origin story (why you do this work) → Your credibility builders (experience, certifications, results) → Who you help and how (the bridge to your services). Designed to build connection and end with a clear next step.
H1: [Your Name] — [What You Do] H2: Origin story H2: Who I help CTA to Services or Contact
03.
Services / Offers
Your menu. Where browsers become buyers.
Supports up to 4 services/packages, each with a title, 2-line description, and CTA button. Laid out in a grid that makes comparison easy and decision-making fast.
H1: Services / What I Offer H2: Each service name Keyword-rich descriptions Individual CTAs per offer
04.
Contact
Your conversion point. The finish line.
Clean, distraction-free contact form with a warm intro paragraph and clear expectations (response time, what happens next). Includes embedded map or location if relevant, plus links to social profiles.
H1: Let’s Work Together Form fields pre-configured Local SEO signals
05.
Blog
Your SEO engine. How strangers find you on Google.
Blog index page with a clean grid layout. Claude generates 5 blog post ideas based on what your ideal clients are actually searching for — with strategic titles, meta descriptions, and a content outline for each.
H1: Blog / Resources 5 starter post ideas included Search-intent titles Content outlines for each
06.
Sales / Offer Page
Your closer. A dedicated page for your signature offer.
Long-form sales page for your primary offer or program. Includes: headline + hook → problem agitation → solution/transformation → what’s included → testimonials → FAQ → CTA. Built on the same conversion psychology Melissa uses in her $3K+ custom website projects.
H1: Offer-specific keyword headline H2: Problem H2: Solution H2: What’s Included H2: FAQ Conversion-optimized layout
Feedback Straight From our DMs
I LOVE THE TEMPLATES BUT…
YOUR AI COPY GUIDE
How Claude Helps You Write Your Website
Claude gives you a strategic first draft for every section of every page — already sized to fit your template’s layout. You tweak it, add your voice, make it yours. No blank page. No cramming a paragraph into a headline. No guessing what goes where.
1 Set up your Claude Project (2 minutes)
Open Claude.ai (free), create a new Project, and paste in the customization guide that comes with your template. That’s it — Claude now knows your entire template layout, the SEO structure, and exactly how to write copy that fits.
2 Brand Intake (10 minutes)
Claude asks you about your business — who you are, who you help, your tone, the outcomes your clients want, and what you want visitors to do on your site. It remembers everything and uses it across every draft it creates. You answer 6 questions. That’s the hardest part.
3 Page-by-page drafts (1–2 hours total)
Claude walks you through your site one section at a time: “Here’s your Homepage Hero. Here’s your About page intro. Here’s your Services description for Offer #1.” Each draft is sized to fit the exact section of the template — no cramming, no guessing. You tweak the words to sound like you, then paste it in.
4 SEO metadata (15 minutes)
Claude drafts your meta title and description for every page — in the right character counts, with the right phrases in the right positions. It also generates alt text for your images. This is the stuff most people skip, and it’s the stuff Google actually reads.
5 Blog starter kit (20 minutes)
Claude generates 5 blog post ideas based on your niche and the outcomes your clients are searching for — with strategic titles, meta descriptions, and content outlines. You don’t have to write them today, but when you’re ready, you’ll know exactly what to publish first.
EXAMPLE FIRST DRAFT — HOMEPAGE HERO SECTION
PASTE INTO → Hero headline (H1)
Custom Wall Art That Transforms Your Space
PASTE INTO → Hero subheadline
Handcrafted original pieces for homes and businesses that want something nobody else has.
PASTE INTO → Hero button text
VIEW MY PORTFOLIO →
PASTE INTO → Meta title (under 60 characters)
Custom Wall Art & Original Paintings | Ash & Ember Fine Art
PASTE INTO → Meta description (under 155 characters)
Commission handcrafted wall art and original paintings for your home or business. Browse the portfolio and request a custom piece from Ash & Ember Fine Art.
Stop the Endless Hustle
Tired of running yourself ragged—posting, commenting, and sliding into DMs like your life depends on it? Social media and Facebook groups may have their moments, but let’s be honest: they’re the flaky friend of your business strategy. You deserve something reliable.
EVERYTHING INSIDE
What’s Included
Not just a pretty template. A strategic one — with the same framework behind 400+ custom website projects, at a fraction of the cost.
FAQS
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We recommend Squarespace because it's an all-in-one platform that's user-friendly, reliable, and stylish. It offers powerful customization options, and robust hosting—all without the technical headaches. It's perfect for anyone who wants a professional website without the fuss.
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Squarespace 7.1 is the latest version with a range of new features and improved functionality. It offers more design flexibility, better SEO tools, and enhanced performance. While 7.0 is still great, 7.1 gives you the latest and greatest for a more seamless experience. Depending on the template you are in, it is relatively easy to switch over to the newest version. Email us if you need help.
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Squarespace offers several pricing plans to fit different needs and budgets per month. These plans include hosting, security, and support, making it a cost-effective solution for a professional website. When you work with us, you will get 20% off your first year of Squarespace.
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No worries! Squarespace is designed to be user-friendly, which is why all our clients love it. Even the ones who switched over from Wordpress, Shopify and Wix. We’ll handle the initial setup for you. Plus, we give you access to our database of bite-sized tutorials to help you feel confident managing your site. You don’t need to be a tech expert to have a stunning website. And you shouldn’t have to pay a designer every time you want to add or change something either.
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Yes, you can! Squarespace makes it easy to add eCommerce and blog sections. The customization course that you get instant access to upon purchase, walks you through setting up a shop and blogging on Squarespace. No third-party plug-ins necessary.
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100%. Go wild. Change the fonts, colors, images—whatever your heart desires. Add sections, take things away, rearrange it all to make it yours. Just try not to break the internet while you're at it.
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No worries! You can duplicate each template page an unlimited amount of times! Need a new sales page? Gotcha!! Just duplicate the templated sales page. Duplicate and create til your hearts content.
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Yes! For a small $25 fee, our team can input the template into your current Squarespace website. Email us info@carbonandclay.co when you purchase to let us know you would like that upgrade.
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Our templates are perfect for small to medium-sized businesses, creative professionals, and entrepreneurs who want a professional online presence without the hassle. Whether you're running a boutique, offering professional services, or showcasing your creative work, our Squarespace templates will make your brand shine. Artists, photographers, therapists, clinics, dentists, coaches, ministries and non-profits have all purchased our templates.
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In order to publish your site, you’ll need to sign up for a Squarespace plan. We recommend waiting until your new template is delivered so you can use our exclusive 20% off discount.
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Is the 6 live Q and A calls for unique support not enough? Sure, Squarespace has templates—but do you really want your site to look like every other cookie-cutter Squarespace site out there? With ours, you get a custom vibe without the “custom” price.
Not in the mood for the whole DIY circus? No problem.
We can design and launch your site for you—or you can upgrade your template to a done-for-you option anytime (because who doesn’t love an upgrade?).
Check out what our clients have to say below—it’s basically your backstage pass to see what it’s like to work with us. Spoiler: they loved it.
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