Custom Squarespace Website for Natural Fitness Instructor
Client: Rodrigo Gallego, Founder of Barefoot Movers
Project Type: Squarespace Template Setup (Avver Template)
Industry: Health & Fitness / Movement Coaching
A Bold and Energetic Website That Moves Like the Brand
When fitness instructor Rodrigo Gallego founder of Barefoot Movers, reached out, he was ready to elevate his online presence. Barefoot Movers helps adults 40+ restore their natural capacity to stay active, pain-free, and confident in movement and Rodrigo wanted a website that embodied that same energy.
His existing online presence didn’t reflect the vitality of his brand. He wanted something approachable, professional, and full of movement to inspire visitors to take action and feel the difference his program could make.
We brought in our Avver Squarespace Template to demonstrate how Rodrigo’s brand could be showcased online by customizing the template. Rodrigo loved the flexibility of Squarespace’s Fluid Engine and the energy built into the Avver design, so we customized it to perfectly match his brand’s lively and grounded personality.
What We Created Together
Our goal was to design a vibrant, professional, and movement-inspired website that felt aligned with Rodrigo’s mission and easy for him to manage long-term.
Here’s what we focused on together:
Template Customization — Adapted the Avver Squarespace Template to reflect Barefoot Movers’ brand colors, typography, and imagery, creating a look that felt bold yet balanced.
Energetic Design Elements — Incorporated playful shapes, layered textures, and subtle motion effects to mirror the physicality and rhythm of Rodrigo’s work.
Clear Messaging & Layout — Organized content to quickly communicate the benefits of natural movement training and help visitors easily find class info or connect with Rodrigo.
Mobile-First Design — Optimized every page for seamless performance across devices, ensuring accessibility for clients on the go.
Quick Turnaround — Delivered a polished, functional, and fully branded site in under a week so Rodrigo could launch without delay.
Client Training — Provided launch-day guidance and tutorials so Rodrigo could confidently manage future updates himself.
The final website is bright, grounded, and brimming with movement, perfectly reflecting the Barefoot Movers philosophy.
The Client’s Experience
“The process was so smooth, and I love how the site reflects my brand perfectly. It feels alive, exactly what I wanted for Barefoot Movers.”
The Result
Rodrigo’s new Squarespace website is a vibrant showcase of his brand by balancing energy with professionalism and giving visitors an effortless way to engage with his work.
With clear messaging, dynamic visuals, and a layout that mirrors the flow of natural movement, Barefoot Movers now stands out as both approachable and expert-led.
Want a Website That Moves Your Business Forward?
If you love the look and feel of Barefoot Movers, explore our Avver Squarespace Template which is perfect for coaches, creatives, and professionals who want a website that feels as dynamic as their brand.
